Protein is made up of 20 amino acids, the building blocks of muscle. It's the most important macronutrient for lean muscle repair and growth. Proteins are in our tissues, cells, glands, organs, hormones, and even bodily fluids.
Protein can mean many things, but here, we're mainly concerned with dietary protein and how it relates to health, building muscle, and weight loss.
Functions
Proteins have a variety of purposes:
-
Help repair damaged cells, tissues, and structures. It has a hand in the growth and development of nearly every living being.
-
Gives collagen and keratin in skin, nails, hair, and bone their unique structure.
- Gives collagen in bone and skin its elasticity.
-
Provides energy.
-
Aids chemical reactions.
-
Serve as chemical messengers, via hormones.
-
Regulates vascular system fluid levels.
-
Helps maintain pH levels in bodily fluids.
-
Aids the immune system.
Types of supplements
Although we suggest getting a majority of your protein from food, for some people, it can be difficult to get the recommended daily allowance (RDA) without supplementation, especially when trying to build muscle.
This is why we also recommend supplementation:
Whey protein
Whey is found in milk, absorbs quickly, and doesn't stay in your body long, making it a good choice after a rigorous workout.
Thanks to whey's typically high levels of L-leucine, an amino acid, it is anabolic and promotes muscle growth more than other type of protein supplements.
Casein
This protein dominates milk, and is a good meal replacement choice. You can also take it before bed. It's slow to absorb and stays in your body longer.
Soy
This is a plant-based protein. It's used for meal replacement, as a source of antioxidants, and is easily digestible.
Warning about soy protein
Some studies have shown that soy may affect hormonal balance. Research has also demonstrated that it can lower testosterone levels in men.[16, 17, 18] Because of this, we do not recommend soy protein or soy protein isolate for most individuals.
Egg protein
This fat-free and cholesterol-free protein is found in egg whites. t's also rich in potassium, which aids muscle contraction. Egg protein helps repair muscle after a workout. It absorbs quickly and is easily digestible. Egg protein contains all essential amino acids.[13]
Bulk egg whites are an incredible diet aid. You can purchase bulk egg whites here.
Whey protein pancakes
Rice protein
Rice protein comes from brown, white, and whole grain rice, and is easy to digest. Rice protein is packed with nutrients, including essential amino acids, fiber, carbohydrates, and vitamins B and E. It's free of fat, cholesterol, sugar, and salt.[14]
Milk protein
This protein comes from milk and is slow to digest. Over time, it helps build and preserve muscle. Milk protein contains all essential amino acids and includes both whey and casein forms.[15]
Pea protein
This is a highly digestible form of protein powder. It's great for those allergic to whey, casein, or milk. Research shows that pea protein is helpful in maintaining cholesterol and triglyceride levels.[21, 22]
Hemp protein
Hemp protein is made by grinding cannabis sativa seeds. Even though hemp and cannabis are from the same plant, hemp is not inebriating. Hemp protein contains all 20 amino acids used by humans, including eight essential aminos,
Hemp protein has a desirable fatty acid ratio, with lots of omega-3 fats, making it healthy for cardiovascular health.
Amino acids
Proteins are the building blocks of muscles, and amino acids are the building blocks of protein.
Essential amino acids
These can't be made by the body, so you need to get them from food. The first three of these are the branched-chain amino acids, or BCAAs. They are the most important amino acids for muscle repair and growth. Of the top three, L-leucine is critical for muscle growth and repair.
Important note
The ingredients label on your protein powder should state how much leucine it contains, and it should not be one of the smaller numbers in the amino acid breakdown.
Types of essential amino acids:
-
Leucine
-
Isoleucine
-
Valine
-
Lycine
-
Methionine
-
Phenylalanine
-
Threonine
-
Tryptophan
-
Histidine
Nonessential amino acids
The body makes nonessential amino acids from essential amino acids and from protein breakdown.[1]
-
Alanine
-
Asparagine
-
Aspartic acid
-
Glutamic acid
Conditional amino acids
These amino acids are essential when illness or stress strike.[1]
-
Arginine
-
Cysteine
-
Glutamine
-
Omithine
-
Tyrosine
-
Serine
-
Proline
-
Glycine
Important note about glycine and taurine in your protein
Be wary of protein supplements that include glycine and taurine. Because they're so inexpensive, they're often used to bolster protein content, which will be inflated on the label.
Avoid products that list these as an "added ingredient." It's possible you're being ripped off and not getting the true dietary amount of protein.
Food sources
Old protein signage
The majority of your protein-rich diet comes from healthy food sources, such as those listed here:
-
Meat, including beef and pork
-
Poultry, including chicken and turkey
-
Milk
-
Fish
-
Eggs and egg whites
-
Seeds
-
Dried beans and peas
-
Nuts and nut butters, such as peanuts, walnuts, almonds, and pistachios
Recommended dosage
Your daily diet should consist of anywhere from 10% to 40% protein. This is an extremely vague amount because it depends on what your unique dietary needs are and if you're in training or have a regular exercise routine.
Athletic needs
For athletes, the amount of protein required depends on your age and reason you're consuming the nutrient. The amount you need will always be based on your weight.[4]
When in doubt, consume 1g of protein per pound of bodyweight each day. As long as you're at a healthy weight, you can't go wrong starting here.
Here are the minimum numbers that experts recommend, some authorities suggest taking amounts as much as 2 to 4 times higher than the minimum RDA:
| Activity level | Amount per pound of bodyweight |
|---|---|
| Recreational | .5g to .75g |
| Competitive | .6g to .9g |
| Building muscle mass | .7g to .9g |
| Teens (active) | .8g to .9g |
Other sources put the general range for protein intake for exercisers at 1.4g to 2g per pound of body weight, with endurance athletes requiring 1g to 1.6g per pound, depending on exercise intensity and duration, plus the athlete's training status. Strength and power athletes need 1.6g to 2g per kilogram.[5]
We highly recommend using a food scale and a calorie counting app to help achieve your goals.
Start with 1g per pound
Again, the safe number for most people is 1g of protein per pound of bodyweight, every day - even rest days. Space it out throughout the day, and get your protein from food and supplement sources. Vary your diet to get a broad range of amino acids.
For a 160-pound male, consuming 175g of protein daily is not as easy as it may seem. Consistency is key. Build your diet around that number. This is where protein supplementation comes in handy.
If you are seeing decent muscle-building results, and want even more, you can add more protein, carbs, and some saturated fats.
General population
The recommended daily allowance (RDA) for the general population are as follows:[2]
| Age | RDA |
|---|---|
| Children (1 to 3 years) | 13g |
| Children (4 to 8 years) | 19g |
| Children (9 to 13 years) | 34g |
| Girls (14 to 18 years) | 46g |
| Boys (14 to 18 years) | 52g |
| Women (19 to 70+ years) | 46g |
| Men (19 to 70+) years: (active) | 56g |
Check out nutrition labels and you'll see that it really isn't difficult to get enough protein. People in industrialized countries like the U.S. often end up getting more than they need, especially those who eat a lot of animal protein.[6, 8]
It's the serious athletes and weight loss dieters that really need to focus on getting more of the nutrient.
Benefits
While we've talked about several benefits above, specifically in terms of building muscle, there are even more.
For exercise
-
Protein builds and repairs tissues.[10]
-
Amino acids provide quick energy when carbohydrates and fats aren't available.
-
Reducing calorie intake to facilitate weight loss may necessitate higher protein intake since you may not have enough carbohydrates and fat to provide needed energy. Be sure to eat enough complex carbs and healthy fats, which will help prevent protein sparing.
For weight loss
Protein may aid weight loss efforts in the following ways:[20]
-
Satiety: Protein boosts the feeling of satisfaction (i.e. feeling full) that may reduce total calorie consumption.
-
Thermogenesis: Thermogenesis is the generation of body heat. Protein tends to increase it, thus, positively affecting satiety and energy expenditure.
-
Fat-free mass growth and maintenance: Protein promotes slow muscle growth and maintain muscle over time.
But also consider these points:[19]
-
The key to weight loss, in general, is taking in fewer calories than you burn. However, we are more concerned with fat loss, which requires a shift from processed carbohydrates to natural proteins, fats, and vegetables.
-
Although replacing a meal here and there with a protein shake may help cut calories and lead to weight loss, if you make a habit of this, you'll be missing out on important micronutrients that whole foods provide.
-
Protein still contains calories, and consuming too much can lead to weight gain and fat storage.
-
If you take in more protein than is needed (for energy and making other proteins), excess protein is stored as fat. So don't consume too much protein to help build bigger muscles. It might backfire and cause unwanted weight gain instead.[3, 11]
-
If you fill up on protein, you may skip eating vegetables and fruits that are also required for optimal health.[9]
-
Excessive protein consumption may alter hormones and hormonal responses. The hormone leptin plays a role in helping you to curb excess eating.[9]
Stick to a balanced, healthy diet that includes fruits, vegetables, healthy fats, and lean protein, and get regular daily exercise to aid weight loss.[19]
One popular study demonstrated that consuming a whey protein shake before breakfast can promote fat loss, due to its ability to curb appetite, specifically fat-inducing carbohydrates, such as cereal grains.[23]
Deficiency and toxicity
Toxicity
Overconsumption of protein may lead to dehydration since metabolizing the nutrient requires a lot of water. Drink plenty of fluids when eating protein-rich foods or taking protein supplements to help flush byproducts caused by nutrient breakdown.[3, 9]
Deficiency
-
Happens when you don't get enough protein, or energy in the form of carbohydrates and fats.[9]
-
Can occur when you don't get enough quality or absorbable protein.[9]
-
Vegetarians have to be careful not to become protein deficient, as do people who exercise often and restrict calories. Consult a registered dietician if you need help managing your protein intake.[5, 8, 9]
Symptoms
Too much protein can cause kidney function complications, especially in people with kidney difficulties and diabetes.[9] It can also cause excessive calcium loss via urine, which can lead to osteoporosis, especially in women.[3]
Protein powders and shakes
Protein powders
There are many forms of protein powder, but the most common are whey, casein, and soy. Powders provide complete protein. Plus, they're convenient and easy to digest.[4]
The best times to use protein powder are:[4,12]
-
When starting a new workout regimen, especially with the goal of building muscle
-
When recovering from an injury
-
During growth spurts
-
When you're increasing the intensity of your workout
-
As you're switching to a vegetarian, vegan, or other protein-limited diet
Protein Shakes
Protein shakes are available in a variety of combinations containing protein, carbohydrates, and fats. Some have protein while others are high in carbohydrates. They are available in powder form and ready-to-drink, in a variety of flavors and forms. Shakes are often used by athletes following their workouts for the purpose of restoring energy.
Some benefits of protein shakes include helping the body recover from rigorous exercise. Protein can also replenish muscle glycogen stores in endurance athletes and repair muscle damage that occurs during bodybuilding exercises.[5]
It's unnecessary to supplement your diet with protein powders and shakes if you eat a healthy, balanced diet that includes fish, chicken, meat, and dairy.[4]
Side effects
It's important to separate the side effects of consuming low-quality meat from the side effects of protein. This is a distinction that is often over-looked.
Kidney function
The objection most frequently given for protein supplementation is that it's bad for the kidneys. This is one of those things that is now in the territory of, "If people say it enough, it must be true." This claim is one of the most baseless old wives' tales in the industry.
Kidney studies
High protein supplementation led to still-normal clearance rates of creatinine, urea, and albumin. Protein under 2.8g per kg (a whopping 6g of protein per pound of bodyweight!) did not impair renal function in athletes.[24]
A meta-analysis showed that healthy individuals have no adverse reaction to additional amounts of protein. When given extra protein, adaptive processes likely occur in the body, yet are within normal function.
This study essentially states that no research has provided evidence that protein can damage health. However, the meta-review does not prove it's healthy, either. It simply has not shown protein to interfere or damage renal health. Further, it does not recommend any type of dietary restriction.[25]
Here are some facts regarding dietary protein sources:[1, 7, 5]
-
Excessive meat consumption, especially grass-fed beef, can lead to high cholesterol, gout, and kidney problems. To reduce cholesterol irregularities, limit fatty cuts of meat, processed lunch meats, liver, egg yolks, and duck.
-
If you are eating whole eggs as a primary protein source, you will be taking in additional cholesterol and fat. Whether or not that is bad for you is debated often.
-
A diet high in cholesterol can boost LDL "bad" cholesterol levels.
-
Nuts and seeds are good sources of protein, but steer clear of added salt.
-
Do not consume whey or casein protein if you have a dairy allergy or intolerance.
Considerations
Healthy, non-athletic individuals with a proper diet rarely need supplemental protein.[1,2] Be sure to read the label on all protein supplements to make sure they contains the right ingredients in the amount you need or desire.[5]
Where to buy
Protein is expensive, and prices are always rising. You can see product listings here at PricePlow and save from 30% to 50% off retail prices. Plus, be sure to check our price-reduction updates each day.
Best whey protein
MTS Machine Whey Protein
We especially like MTS Nutrition Whey Protein for regular whey protein. If you're lactose intolerant, we suggest trying IsoFUEL or Dymatize ISO-100.
If you're vegan, vegetarian, or don't eat dairy, consider pea or hemp protein, which we believe are the next two best types of protein.
References
- "Protein in Diet;" MedlinePlus; Updated May 2012
- Centers for Disease Control and Prevention; "Protein;" Updated October 2012
- Jessica Matthews, M.S.; American Council on Exercise; "Are There Health Risks Concerning Eating Too Much Protein?" December 2009
- Gina Shaw; WebMD; "Do You Need Protein Powders?" 2011
- WebMD; "Protein Shakes;" 2012
- Louise Chang, MD; WebMD; "How Much Protein Do You Need?" 2011
- ChooseMyPlate.gov; "Why is it Important to Make Lean or Low-Fat Choices from the Protein Foods Group?"
- Rankin JW; Clinics in Sports Medicine; "Role of Protein in Exercise;" 1999
- Paul Insel, "Nutrition;" Fourth Edition, 2011
- Michael A. Clark, et. al.; "NASM Essentials of Personal Fitness Training;" Third Edition, 2008
- Neil Osterweil; WebMD; "The Benefits of Protein"
- Montana State University; "Sports Nutrition: Protein Goals"
- Dustin Bogle; Livestrong.com; "What are the Benefits of Egg Protein;" 2010
- Benjamin Small; Livestrong.com; "What are the Benefits of Rice Protein Powder?" 2010
- National Dairy Council; "Dairy Protein Benefits for Physically Active People;" 2008
- Goodin S, et. al.; Cancer Epidemiology, Biomarkers and Prevention; "Clinical and Biological Activity of Soy Protein Powder Supplementation in Healthy Male Volunteers;" April 2007
- Hamilton-Reeves JM, et. al.; Fertility and Sterility; "Clinical Studies Show No Effects of Soy Protein or Isoflavones on Reproductive Hormones in Men: Results of a Meta-Analysis;" August 2010
- Messina M; Fertility and Sterility; "Soybean Isoflavone Exposure does not have Feminizing Effects on Men: A Critical Examination of the Clinical Evidence;" May 2010
- Katherine Zeratsky, RD, LD; Mayo Clinic; "Protein Shakes: Good for Weight Loss?" 2012
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Jan 25, 2025 
Product News
Force Factor Vegan Plant Protein was created.
Category: Vegan Protein Powder -
Jan 24, 2025 
Product News
PLNT Sport - Organic Performance Protein was created.
Categories: Electrolytes, Vegan Protein Powder -
Jan 23, 2025 
YouTube Video
CHIQUITA Banana and Pineapple in Your Supplements! AN Performance Collaboration -
Jan 23, 2025 
YouTube Video
AN Performance x Chiquita Pre-Workout Review: Pineapple Strawberry Flavor -
Jan 23, 2025 
Blog Post
AN Performance x Chiquita: Groundbreaking Collaboration Brings Banana and Pineapple Power to Supplements
AN Performance partners with Chiquita for authentic fruit-powered supplements. New protein matches real banana potassium content. Only at The Vitamin Shoppe. -
Jan 22, 2025 
Product News
Titan Nutrition HERO Mass-Gainer was created.
Category: Weight Gainers -
Jan 22, 2025 
Product News
1st Phorm LEVEL-1 Bars was created.
Categories: High Protein Snacks, Protein Bars -
Jan 22, 2025 
Blog Post
Six Star Brings Cocoa Krispies Magic to Ready-to-Drink Protein Shakes
Six Star brings Cocoa Krispies to the gym with their new protein RTD. 30g protein, complete vitamins, and perfect post-workout chocolate satisfaction -
Jan 22, 2025 
Product News
1st Phorm LEVEL-1 was created.
Category: Protein Powder -
Jan 22, 2025 
Product News
1st Phorm Phormula-1 was created.
Category: Whey Protein Isolate -
Jan 22, 2025 
Product News
1st Phorm Vegan Power Pro was created.
Category: Vegan Protein Powder -
Jan 21, 2025 
YouTube Video
TASTE TEST: RTDs Made with Arla Foods Ingredients Protein Sources -
Jan 21, 2025 
Blog Post
Salted Caramel Cold Brew & Peanut Butter Cookie Join Basic Whey Isolate Menu
Basic Whey Isolate launches Salted Caramel Cold Brew and Peanut Butter Cookie flavors. Premium Glanbia protein meets incredible taste without the fluff -
Jan 21, 2025 
Product News
Titan Nutrition CASEIN was created.
Category: Micellar Casein Protein -
Jan 21, 2025 
Product News
Titan Nutrition VEGAN was created.
Category: Vegan Protein Powder -
Jan 21, 2025 
Product News
Titan Nutrition MealFix was created.
Category: Meal Replacement -
Jan 21, 2025 
Product News
Titan Nutrition Whey was created.
Category: Whey Protein -
Jan 21, 2025 
Product News
Titan Nutrition Isolate was created.
Category: Whey Protein Isolate -
Jan 20, 2025 
YouTube Video
SIXSTAR x Cocoa Krispies Protein Review | BEST Cereal Protein Collab Ever?! -
Jan 20, 2025 
TikTok Video
POV: You find the new @sixstarpro x @kelloggscerealus Cocoa Krispies Protein Wait for it...... -
Jan 18, 2025 
Product News
Body Fortress High Protein Shake RTD was created.
Category: RTD Protein Shakes -
Jan 16, 2025 
YouTube Video
Basic Supplements Goes Full Transparency with Third-Party Lab Test Results -
Jan 15, 2025 
YouTube Video
What If Your Energy Drink Came With 10g of Protein? -
Jan 15, 2025 
YouTube Video
Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 | Episode 161 -
Jan 15, 2025 
YouTube Video
Animal Isolate Loaded Whey Protein Now in Caffeinated Cold Brew Latte Flavor! -
Jan 15, 2025 
Blog Post
Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 | Episode #161
Sebastian Poulsen joins PricePlow to showcase Arla Foods Ingredients' revolutionary RTD protein drinks with BLG-100, with innovative clear beverages -
Jan 15, 2025 
Blog Post
Basic Supplements Proves Their Quality: Lab Test Results Reveal High Manufacturing Standards
Basic Supplements releases third-party lab tests proving their products exceed label claims and maintain strict quality standards in supplement manufacturing. -
Jan 15, 2025 
TikTok Video
Add protein to your coffee? Or just take @officialanimalpak coffee protein? -
Jan 12, 2025 
Product News
PEScience Select Protein has new variations: Category: Protein Powder -
Jan 12, 2025 
Product News
AN USA AN Performance Hybrid Protein has new variations: Category: Protein Powder -
Jan 10, 2025 
YouTube Video
Animal's NEW Cookies & Cream Whey Keeps Their Hardcore Spirit -
Jan 10, 2025 
TikTok Video
@officialanimalpak NEW cookies n cream whey protein is here! #wheyprotein #whey -
Jan 07, 2025 
YouTube Video
MuscleSport's Nana's Banana Cream Pie Lean Whey: Perfect Balance of Banana and Cream -
Jan 07, 2025 
Blog Post
Animal Isolate Loaded Whey Protein Now in Caffeinated Cold Brew Latte Flavor!
Animal Isolate Loaded Whey introduces Cold Brew Latte featuring 100mg caffeine from coffee plus high quality protein and enzymes in one premium formula. -
Jan 07, 2025 
TikTok Video
@musclesportusa nails it again! Nana's Banana Cream Pie Lean Whey delivers sweet banana flavor... -
Jan 03, 2025 
Blog Post
Nana’s Banana Cream Pie Lean Whey: MuscleSport Starts 2025 with Grandma’s Recipe
MuscleSport launches Nana's Banana Cream Pie Lean Whey featuring creamy banana and shortbread cookie pieces, inspired by a cherished family recipe. -
Jan 03, 2025 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate -
Jan 02, 2025 
Product News
EVLution Nutrition LeanFuel was created.
Categories: Weight Loss, Whey Protein -
Dec 31, 2024 
Product News
Redcon1 MRE Lite has new variations: Category: Protein Powder -
Dec 31, 2024 
Product News
6AM Run Track Fuel Clear Pro was created.
Category: Clear Whey Protein Isolate -
Dec 30, 2024 
Product News
Legendary Foods Protein Sweet Roll Plus was created.
Categories: High Protein Snacks, Protein -
Dec 21, 2024 Product News
GHOST Whey Protein has new variations: Category: Whey Protein -
Dec 20, 2024 
YouTube Video
C4 Whey Hershey's Protein Review! Real Hershey's Cocoa -
Dec 20, 2024 
TikTok Video
Cody gives his take on C4 x @hersheys Whey Protein! After recomping his physique, he's impressed... -
Dec 20, 2024 Product News
Redcon1 MRE Lite has new variations: Category: Protein Powder -
Dec 19, 2024 
YouTube Video
MuscleSport Transforms Popular Lean Whey Flavors into Protein Whoopie Cookies -
Dec 19, 2024 
Product News
Feral Supplements Feral Isolate was created.
Category: Whey Protein Isolate -
Dec 19, 2024 
TikTok Video
@musclesportusa Transforms Popular Lean Whey Flavors into Protein Whoopie Cookies -
Dec 18, 2024 
YouTube Video
Selling Supplements in CHINA - Jack Sehgal (Nutrablend Foods) & Chuck Zhang | Episode 160 -
Dec 18, 2024 
Blog Post
Jack Sehgal & Chuck Zhang: Nutrablend Foods + Selling Supplements in China | Episode #160
Learn supplement manufacturing and international markets with Nutrablend Foods CEO Jack Sehgal and Chuck Zhang, exploring opportunities in China. -
Dec 18, 2024 
Blog Post
Animal Whey Updated and Now Available in Cookies & Cream Flavor
Animal Whey's new Cookies & Cream hits hard with real cookie pieces! Premium protein blend keeps macros tight at 20g protein, 2g carbs & fats per scoop. -
Dec 18, 2024 
Product News
Designs For Health PaleoMeal was created.
Category: Bone Broth Protein -
Dec 17, 2024 
YouTube Video
Victoria Reviews GNC x Girl Scouts Samoas Shake -
Dec 17, 2024 
TikTok Video
Victoria tries @gnclivewell Total Lean Shake 25 in the @girlscouts Samoas flavor! With real... -
Dec 16, 2024 
Blog Post
MuscleSport’s 12 Days of Christmas Brings Limited Edition Xmas Lean Whey Flavors
MuscleSport’s 12 Days of Christmas brings festive Lean Whey flavors! Don’t miss 20% off on Dec. 17 with code XMAS! -
Dec 16, 2024 
YouTube Video
MuscleSport Lean Whey: Christmas Flavors You’ll Love -
Dec 16, 2024 
TikTok Video
These Christmas flavors are insane by @musclesportusa -
Dec 15, 2024 
YouTube Video
BLUE MARSHMALLOW Protein?! Basic Supps Did It in Basic Whey, Now at GNC! -
Dec 15, 2024 
TikTok Video
@getbasicsupps not only brings a wild new flavor, they transparently share who their Whey comes... -
Dec 14, 2024 
Product News
HD Muscle ProHD Clear (100% Grass Fed Whey Isolate) was created.
Category: Grass-Fed Whey Protein -
Dec 14, 2024 
Product News
MTN OPS Cam Hanes - Muscle Protein was created.
Category: Whey Protein -
Dec 12, 2024 
Product News
Dymatize Performance Protein Shake RTD was created.
Category: RTD Protein Shakes -
Dec 11, 2024 
YouTube Video
MuscleSport Lean Whey: Peanut Butter Crunch and Mom’s Peanut Butter & Jelly -
Dec 11, 2024 
YouTube Video
Costco Needs More Natural Dairy Options Like Jocko!! -
Dec 11, 2024 
TikTok Video
@musclesportusa Lean Whey brings peanut butter bliss with four flavors! Victoria highlights PB... -
Dec 10, 2024 
Product News
Basic Supplements Basic Whey has new variations: Category: Whey Protein -
Dec 09, 2024 
YouTube Video
Mosh Bar: A Brain and Body Fuel Protein Bar with 125mg Cognizin® Citicoline! -
Dec 09, 2024 
TikTok Video
@mosh_life Brain + Body Fuel Protein Bar is a standout functional food product with 125mg... -
Dec 06, 2024 
Blog Post
Basic Isolate: Premium Whey Protein Isolate with Nothing to Hide
Basic Isolate uses Glanbia Nutritionals’ Provon® WPI, offering unmatched transparency and quality. Pure protein, no gimmicks. -
Dec 06, 2024 
YouTube Video
Root Beer Float Meets Protein Shake: A Viral Twist! -
Dec 06, 2024 
TikTok Video
Protein root beer floats? Surprisingly amazing! Sweet vanilla protein + root beer = creamy,... -
Dec 05, 2024 
TikTok Video
@getbasicsupps nails it: simple formulas, transparent ingredients, and easy explanations.... -
Dec 04, 2024 Product News
Alpha Prime Supps Prime Bites Protein Brownie has new variations: Category: Protein Brownies -
Dec 03, 2024 
Blog Post
Band of Butters: MuscleSport’s Lean Whey Goes Nuts with 4 Peanut Butter Flavors
MuscleSport’s Lean Whey goes nuts with the Band of Butters collection: Fluffer Nutter, PB Gone Bananas, PB Crunch, & Mom’s PB & Jelly. -
Dec 02, 2024 
YouTube Video
Fluffer Nutter & Peanut Butter Gone Bananas: MuscleSport’s Lean Whey Delights! -
Dec 02, 2024 
TikTok Video
@musclesportusa Lean Whey brings 2 of its 4 peanut butter flavors to the spotlight: Fluffer... -
Dec 01, 2024 
Product News
Vega Essentials Shake - Plant-Based was created.
Category: Vegan Protein Powder -
Dec 01, 2024 
Product News
Vega All-in-One Shake - Plant-Based was created.
Category: Vegan Protein Powder -
Nov 29, 2024 
Blog Post
AN Performance Series Now Available from Applied Nutrition USA!
Applied Nutrition USA unveils the AN Performance line, emphasizing transparency, innovation, and community to fuel your moments. See what's here! -
Nov 29, 2024 
Blog Post
MuscleSport Launches Protein Whoopie Cookies: A Delicious High-Protein Treat!
MuscleSport's Protein Whoopie Cookies are live! Just in time for Black Friday, enjoy Monster Cookie, Oatmeal Chocolate Chip, and Protella. -
Nov 28, 2024 
YouTube Video
Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts -
Nov 28, 2024 Product News
Musclesport Protein Whoopie has new variations: Category: Protein Cookies -
Nov 27, 2024 
Blog Post
MuscleSport’s Epic 2024 Black Friday: New Protein Whoopies, Vault Flavors, and Epic Swag Deals
MuscleSport’s Black Friday is here! New Protein Whoopie cookies, 32 Vault Lean Whey flavors, & epic swag packs with every purchase. Don’t miss the 25% off sale. -
Nov 27, 2024 
Product News
NOW Whey Protein with Matcha was created.
Categories: Matcha, Whey Protein -
Nov 25, 2024 
YouTube Video
The C4 x Hershey Collab Explained: Kyle Thomas, Nutrabolt | PricePlow 157 -
Nov 25, 2024 
Blog Post
Kyle Thomas: Nutrabolt’s Chief Commercial Officer Talks C4 Hershey Partnership | Episode #157
Nutrabolt CCO Kyle Thomas discusses C4's groundbreaking partnership with The Hershey Company, bringing iconic flavors like Reese's to sports nutrition -
Nov 24, 2024 
YouTube Video
Making Supplements Simple: Insights from BASIC Supplements -
Nov 22, 2024 
Blog Post
Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts
Sensapure Flavors introduces its 2024 beverage concepts, including PURE K, PURE M, PURE B, PURE R, and of course their Lemonade flavor in XPO NRG. -
Nov 21, 2024 
YouTube Video
BLG Whey Better in Seconds: High-Leucine Shots from Arla Foods Ingredients -
Nov 21, 2024 
YouTube Video
Lou Ferrer of MacroCap Labs: Consumers Are Becoming More Knowledgeable -
Nov 21, 2024 
YouTube Video
Arla Foods Ingredients High-Protein Snacks & Drinks: SupplySide West 2024 Taste Test -
Nov 21, 2024 
Product News
Legion Whey+ (Grass-Fed Whey Protein Isolate) was created.
Category: Grass-Fed Whey Protein -
Nov 21, 2024 
Blog Post
Protein Donuts?! Master Foods Lab Showcases Game-Changing Protein Desserts with Arla Foods Ingredients
Protein donuts? Master Foods Lab wowed SupplySide West 2024 with 15g protein, 200 calories, and flavors like Blueberry, Confetti, and Peanut Butter S’mores. -
Nov 20, 2024 
YouTube Video
Ghost High Protein Hot Cocoa Mix is Back for 2024 in Tubs and Packets! -
Nov 20, 2024 
YouTube Video
The Sweet Truth About Boston Cream Donuts and Mass Gainers! -
Nov 20, 2024 Product News
Musclesport Lean Whey has new variations: Category: Whey Protein Isolate
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Protein Deals
The following hot deals are still active:
- Mar 15, 2025Think Thin think! High Protein Bar hit the Hot Deals page:
- 10 Bars - Chocolate Fudge is on sale for $7.44 at AllStarHealth!
- Mar 11, 2025Clif Builders Protein Bar hit the Hot Deals page:
- 12 Bars - Cookies 'N Cream is on sale for $10.16 at AllStarHealth!
- Mar 02, 2025Think Thin Keto Protein Bars hit the Hot Deals page:
- 12 Bars - Chocolate Peanut Butter Pie is on sale for $9.99 at Supplement Hunt!
Protein Price Alerts
The following price alerts are still active:
- Mar 24, 2025GHOST Whey Protein 2 Lbs. (only Cereal Milk, Cinnabon, Fruity Cereal Milk, Marshmallow Cereal Milk, Milk Chocolate, Peanut Butter Cereal Milk) dropped by 6.4% to $40.00 at Ghost Lifestyle
- Mar 24, 2025GHOST Whey Protein 2 Lbs. (only Nutter Butter, OREO Cookie) dropped by 20% to $40.00 at Ghost Lifestyle
- Mar 24, 2025Jocko Fuel MOLK Protein Powder 2.5 Lbs. dropped by 7.6% to $32.39 at Amazon
- Mar 24, 2025Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Chocolate Hazelnut) dropped by 9.9% to $36.03 at Amazon
- Mar 24, 2025Musclesport Lean Whey 2 Lbs. (only Fruity Cereal, Salted Caramel) dropped by 11.9% to $48.45 at Musclesport.com
- Mar 24, 2025Musclesport Lean Whey 2 Lbs. (only Coconut Caramel) dropped by 15% to $48.45 at Musclesport.com
- Mar 23, 2025PEScience Vegan Select Protein 28 Servings dropped by 9.1% to $42.50 at PEScience
- Mar 23, 2025Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Extreme Milk Chocolate) dropped by 6.2% to $134.88 at Walmart
- Mar 22, 2025Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only S'mores) dropped by 20% to $35.99 at Vitamin Shoppe
- Mar 21, 2025Basic Supplements Basic Whey 2 Lbs. dropped by 6.2% to $45.00 at Muscle and Strength
- Mar 21, 2025Redcon1 MRE 25 Servings (only Fudge Brownie) dropped by 7.8% to $47.00 at Walmart
- Mar 21, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5.5 Lbs. (only Vanilla) dropped by 10% to $79.99 at Amazon
- Mar 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Strawberries & Cream) dropped by 11% to $139.99 at Muscle and Strength
- Mar 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Banana Cream) dropped by 12.5% to $139.99 at Muscle and Strength
- Mar 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Chocolate Malt) dropped by 10.3% to $139.99 at Muscle and Strength
- Mar 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Extreme Milk Chocolate) dropped by 7.8% to $139.99 at Muscle and Strength
- Mar 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only French Vanilla Creme) dropped by 10.5% to $139.99 at Muscle and Strength
- Mar 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Chocolate Peanut Butter, Coffee, Cookies & Cream, Mocha Cappuccino, Rocky Road) dropped by 11.4% to $139.99 at Muscle and Strength
- Mar 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Chocolate Coconut) dropped by 11.8% to $139.99 at Muscle and Strength
- Mar 20, 2025PEScience Vegan Select Protein 5 Servings (only Mint Chocolate) dropped by 30.8% to $8.99 at PEScience
- Mar 19, 2025Redcon1 MRE 25 Servings (only Vanilla Milkshake) dropped by 7.3% to $51.00 at Campus Protein
- Mar 19, 2025Redcon1 MRE 25 Servings (only Blueberry Cobbler) dropped by 7.3% to $51.00 at Campus Protein
- Mar 19, 2025Redcon1 MRE 25 Servings (only Strawberry Shortcake) dropped by 10.1% to $51.00 at Campus Protein
- Mar 19, 2025Optimum Nutrition 100% Whey Protein Gold Standard 1 Lb. (only Vanilla Ice Cream) dropped by 13.2% to $35.99 at Amazon
- Mar 18, 2025Redcon1 MRE 25 Servings (only Peanut Butter Cookie) dropped by 10% to $50.96 at Walmart
- Mar 15, 2025Musclesport Lean Whey 2 Lbs. (only Chocolate Dipped Strawberry) dropped by 11.9% to $48.45 at Musclesport.com
- Mar 12, 2025Jocko Fuel MOLK Protein Powder 2.1 Lbs. (only Mint Chocolate) dropped by 20% to $28.79 at Amazon
- Mar 12, 2025Jocko Fuel MOLK Protein Powder 2.1 Lbs. (only Banana Cream) dropped by 10% to $32.39 at Amazon
- Mar 10, 2025Jocko Fuel MOLK Protein Powder 2.3 Lbs. dropped by 16.7% to $29.97 at Walmart
- Mar 08, 2025Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Double Rich Chocolate) dropped by 6.8% to $28.95 at DPS Nutrition
- Mar 07, 2025Musclesport Lean Way Plant'd 1.7 Lbs. (only Apple Pie à la Mode) dropped by 8.5% to $34.99 at NutritionFaktory.com
- Mar 07, 2025Magnum Nutraceuticals Quattro 2 Lbs. (only Shake Series - Chocolate) dropped by 14% to $42.99 at NutritionFaktory.com
- Mar 06, 2025AN USA AN Performance Hybrid Protein 25 Servings dropped by 14.5% to $42.74 at iHerb.com
- Mar 01, 2025Musclesport Lean Whey 2 Lbs. (only Fluffernutter, Mom's Peanut Butter & Jelly) dropped by 11.9% to $48.45 at Musclesport.com
- Mar 01, 2025Musclesport Lean Whey 2 Lbs. (only Peanut Butter Crunch, Peanut Butter Gone Bananas) dropped by 15% to $48.45 at Musclesport.com
- Feb 27, 2025Beyond Raw Dynamic Gainer 15 Servings (only Vanilla Cheesecake) dropped by 15% to $63.74 at GNC
- Feb 26, 2025Optimum Nutrition 100% Whey Protein Gold Standard 1.55 Lbs. (only Double Rich Chocolate) dropped by 35.9% to $15.99 at Target.com
- Feb 26, 2025Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Extreme Milk Chocolate) dropped by 9.9% to $29.95 at Amazon
- Feb 25, 2025Dymatize Elite 100% Whey 5 Lbs. (only Gourmet Vanilla) dropped by 11.1% to $59.99 at DPS Nutrition
- Feb 22, 2025Jocko Fuel MOLK Protein Powder 2.1 Lbs. (only Chocolate Peanut Butter) dropped by 12.6% to $31.47 at Walmart
- Feb 20, 2025Optimum Nutrition 100% Whey Protein Gold Standard 10 Lbs. (only Cookies & Cream) dropped by 9.6% to $159.99 at VitaCost.com
- Jan 23, 2025Musclesport Lean Whey 5 Lbs. (only Strawberry Ice Cream) dropped by 10.7% to $89.25 at Musclesport.com
- Jan 16, 2025Optimum Nutrition 100% Whey Protein Gold Standard 5 Lbs. (only Double Rich Chocolate) dropped by 10.6% to $66.46 at Suppz.com
- Dec 23, 2024Dymatize Elite 100% Whey 2 Lbs. (only Rich Chocolate) dropped by 8.6% to $31.95 at DPS Nutrition
- Nov 25, 2024Universal Animal Whey 2 Lbs. (only Vanilla) dropped by 17% to $33.99 at DPS Nutrition
- Nov 07, 2024PEScience Vegan Select Protein 5 Servings (only Cinnamon Delight, Vanilla Indulgence) dropped by 26.3% to $11.05 at PEScience
- Sep 01, 2024Optimum Nutrition 100% Whey Protein Gold Standard 2 Lbs. (only Strawberry) dropped by 25.3% to $49.99 at Vitamin World
- Jul 03, 2024Musclesport Lean Whey 1 Lb. (only Chocolate Ice Cream, DippsAdoodles, Vanilla Ice Cream) dropped by 27.1% to $25.50 at Musclesport.com
- Feb 27, 2024PEScience Select Protein 4 Oats 12 Servings (only Maple Brown Sugar) dropped by 14.9% to $14.99 at PEScience
Sign up for future Protein deals and coupons!
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Protein Reviews & Videos
-
Mar 21, 2025Andy Holmes on Why Even Hardcore Users Want CLEAN Supplements
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Mar 19, 2025WHY does INFORMED Exist? Because 1 in 10 Non-Certified Supplements Contain Banned Substances
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Mar 19, 2025Olympic Level Supplement Testing: Andy Holmes Explains LGC's Informed Sport | Episode 162
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Mar 16, 2025Basic MASS: When Simple Nutrition Equals Serious Gains
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Mar 16, 2025Keep it basic! 1000+ calories, 50g premium protein, and zero nonsense. @getbasicsupps MASS for...
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Mar 03, 202510g+ Protein in a Waffle? Enhanced Labs Just Changed the Snacking Game
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Mar 03, 2025Nutristat PÜR NATIVE: The Premium Native Whey Experience
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Mar 03, 2025@nutristat PÜR NATIVE Native Whey delivers superior texture and balanced flavor intensity....
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Feb 27, 2025Why INFORMED Certification Should Guide Your Supplement Choices
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Feb 27, 2025Why should @wetestyoutrust help your decision in buying supplements like @ansupps #supplements...
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Feb 21, 2025David Bar Brings Highest Protein Density to Market with 28g per Bar
-
Feb 21, 2025Trying Out the NEW SweetVantage from NNB Nutrition
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Feb 21, 2025Highest protein bar on the market? @davidprotein Bar brings 28g protein From @rxbar founder...
-
Feb 20, 2025Enhanced Labs Protein Waffles Double Choc and Lemon Meringue
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Feb 17, 2025Nutristat PÜR NATIVE Brings True Cold-Filtered Whey Straight From Milk
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Feb 17, 2025The least processed whey you can get @nutristat PÜR NATIVE skips cheese production Straight...
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Feb 14, 2025MuscleSport Clean Whey Naturals Strawberry Ice Cream
-
Feb 14, 2025AN Performance Hybrid Protein Features Chiquita and Informed Protein Certifications
-
Feb 14, 2025Victoria tries @musclesportusa Clean Whey Naturals Strawberry Ice Cream No artificial...
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Feb 14, 2025AN Performance Hybrid Protein delivers real results with dual certifications from Informed Sport...
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Feb 13, 2025MuscleSport Clean Whey Naturals Chocolate Ice Cream
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Feb 13, 2025Heavy Metals in Dietary Supplements: Basic Supps Sets New Industry Standards
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Feb 13, 2025Clean protein that tastes like melted Frosty? Cody tries @musclesportusa Clean Whey Naturals ...
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Feb 13, 2025Heavy metals in proteins? Lots to unpack here- but we’re thankful to have testing for...
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Feb 12, 2025MuscleSport Dominates 2024 as PricePlow's Protein Brand of the Year
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Feb 12, 20252024 PricePlow Protein of the Year goes to @musclesportusa Monthly flavor drops that never...
-
Feb 10, 2025Sensapure Flavors Releases 2025 Flavor Trends Report
-
Feb 06, 2025Cellucor 2025 Product Line TASTING With Frank Dilorenzo: New Pre-Workouts, Proteins, & RTDs
-
Feb 03, 2025NNB Nutrition's SweetVantage Brings Branded Innovation to Natural Sweeteners
-
Jan 29, 2025Cody's @gnclivewell haul during Buy 2 Get 1 FREE @getbasicsupps Blue Marshmallow Whey, Miami...
-
Jan 27, 2025Whey ISOLATE That Wows! Basic Supplement PEANUT BUTTER COOKIE
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Jan 27, 2025Think whey isolate is thin and flavorless? @getbasicsupps just flipped the script. With 26g...
-
Jan 23, 2025CHIQUITA Banana and Pineapple in Your Supplements! AN Performance Collaboration
-
Jan 23, 2025AN Performance x Chiquita Pre-Workout Review: Pineapple Strawberry Flavor
-
Jan 21, 2025TASTE TEST: RTDs Made with Arla Foods Ingredients Protein Sources
-
Jan 20, 2025SIXSTAR x Cocoa Krispies Protein Review | BEST Cereal Protein Collab Ever?!
-
Jan 20, 2025POV: You find the new @sixstarpro x @kelloggscerealus Cocoa Krispies Protein Wait for it......
-
Jan 16, 2025Basic Supplements Goes Full Transparency with Third-Party Lab Test Results
-
Jan 15, 2025What If Your Energy Drink Came With 10g of Protein?
-
Jan 15, 2025Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 | Episode 161
-
Jan 15, 2025Animal Isolate Loaded Whey Protein Now in Caffeinated Cold Brew Latte Flavor!
-
Jan 15, 2025Add protein to your coffee? Or just take @officialanimalpak coffee protein?
-
Jan 10, 2025Animal's NEW Cookies & Cream Whey Keeps Their Hardcore Spirit
-
Jan 10, 2025@officialanimalpak NEW cookies n cream whey protein is here! #wheyprotein #whey
-
Jan 07, 2025MuscleSport's Nana's Banana Cream Pie Lean Whey: Perfect Balance of Banana and Cream
-
Jan 07, 2025@musclesportusa nails it again! Nana's Banana Cream Pie Lean Whey delivers sweet banana flavor...
-
Dec 20, 2024C4 Whey Hershey's Protein Review! Real Hershey's Cocoa
-
Dec 20, 2024Cody gives his take on C4 x @hersheys Whey Protein! After recomping his physique, he's impressed...
-
Dec 19, 2024MuscleSport Transforms Popular Lean Whey Flavors into Protein Whoopie Cookies
-
Dec 19, 2024@musclesportusa Transforms Popular Lean Whey Flavors into Protein Whoopie Cookies
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