NNB Nutrition's Shawn Wells breaks down GLP-1 Drag, mitochondrial health, and precision fermentation on PricePlow Podcast #227
NNB Nutrition's Shawn Wells breaks down GLP-1 Drag, three theories on muscle loss, mitochondrial fatigue, and dopamine flattening on weight loss drugs.
GHOST swaps Creapure for OptiCreatine and drops AstraGin. One ingredient, five flavors, and creatine that dissolves in under a minute.
NYNE Focus is a caffeine-free nootropic drink built on paraxanthine with 8 disclosed ingredients, anchored by 250mg of Cognizin Citicoline.
New ISSN 2026 data shows Helaina's effera human lactoferrin built a stronger gut barrier than bovine at every shared dose, and did more at just 50mg.
New ex vivo data presented at ISSN 2026 shows Helaina's effera® human lactoferrin built a stronger gut barrier than bovine lactoferrin at every shared dose, and the effect was strongest when the gut was under inflammatory stress. The study tested doses ranging from 50mg to 1000mg per day using Cryptobiotix's SIFR® platform to model what happens after lactoferrin reaches the gut.
The standout finding: effera®'s lowest tested dose of just 50mg per day produced a stronger barrier response than either 100mg or 500mg of bovine lactoferrin, changing the cost equation for formulators. The ingredient also drove more short-chain fatty acid production and kept inflammatory markers below control levels across all doses. Read the full breakdown of the ISSN 2026 poster and what it means for gut health formulations.
Tom Reilly, president of VMI Sports, returns to the PricePlow Podcast to share the brand's newest grocery wins at Wegmans, Giant Eagle, and ShopRite, plus a full creatine product lineup featuring pre-workout, hydration, and gummy formats. Tom also teases a new protein snack headed for shelves by late summer.
This episode dives into the operational side of retail strategy, from vendor portals and chargebacks to franchise partnerships with GNC, and explains why understanding grocery logistics matters as much as the formula itself. If you're following VMI's growth or want to learn how supplement brands actually win shelf space, this conversation delivers the details you won't find anywhere else.
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