Nutrabolt CEO Doss Cunningham on Cellucor's rebrand, C4 Energy growth, Bloom investment, and building a supplement empire in PricePlow Episode #222
Jack Sehgal is now President of AN Supps and AN Labz, leading Applied Nutrition's US operations after the Nutrablend Buffalo facility acquisition.
Animal Pak, Animal Flex, and Animal Omega now ship together as the Animal Foundation Stack, the daily base Animal says to lock in before anything else.
New 2026 research shows 3g myHMB added to 40g whey protein extended muscle breakdown suppression in older adults and raised synthesis in older women.
Cyclone Pods Focus Pouches pack 50mg guarana caffeine with adaptogens and functional mushrooms into a nicotine-free oral pouch, lab tested before launch.
You'd think 40g of whey protein would be enough on its own. A 2026 study says otherwise. Adding 3g of myHMB® kept muscle breakdown suppressed longer in older adults, and in older women it pushed protein synthesis even higher.
The research measured muscle protein synthesis and breakdown directly using stable isotope tracers, not just blood markers. Both sexes saw extended anti-catabolic benefits, while older women experienced significantly greater muscle protein synthesis when HMB was added to the high-protein dose. Learn how HMB works alongside protein to support muscle health in aging adults.
Most advanced supplement protocols rest on the same three daily staples: a comprehensive multivitamin, joint support, and essential fatty acids. Animal Foundation Stack bundles Animal Pak, Animal Flex, and Animal Omega so your multivitamin, joint, and omega base is covered before anything else.
Animal calls this the starting point -- the baseline every athlete should have dialed in before adding pre-workouts, creatine, and anything else to the stack. When you're ready to build further, Animal has a full creatine lineup, protein options for every training phase, and performance-specific products that all layer on top of what the Foundation Stack provides. Check PricePlow for current pricing and availability!
When Apollon Nutrition builds a nootropic, there's no softening the edges. Apollon Nutrition Overtime V6 arrives with a completely rebuilt formula carrying a stimulant profile that destroys most pre-workouts. The biggest additions are ThinFen (branded beta-phenylethylamine HCl) at 750mg, NeuroPEA (DMPA) at 600mg, and a dual-caffeine delivery system pairing caffeine anhydrous with di-caffeine malate for approximately 500mg total caffeine equivalent per full 8-capsule serving.
And then comes the 700mg theobromine that Apollon's founder Robik Samborsky teased in Episode #211 of our Podcast. As you may have guessed, you'll probably want to start at far less than a full serving. The two PEA-class compounds stepping in bring a more stimulant-forward and euphoria-leaning character that fits the brand well, replacing noopept. Don't let the productivity framing lower your guard with this one, it's going to get users wired. Read the full breakdown on the blog.
Ben Hartman returns for his third PricePlow Podcast appearance to discuss Morphogen Nutrition's second rebrand, the equity partnership with IFBB Pro Nick Walker, and the return of 10g L-Tyrosine to AlphaGEN. He shares the full story behind a failed acquisition attempt, the operational overhaul that followed, and how selling the building and moving to a 3PL model cleared the slate for what he calls the best formulas at the healthiest margins in company history.
Ben also reveals how co-formulator David DeMesquita became the missing third partner, why PRIME is the anchor of Morphogen's health line, and the financial structure behind the Nick Walker deal that the internet has been speculating about. The conversation closes with a candid look at the longevity wave, the natural-vs.-enhanced debate, and nostalgic reflections on the golden age of stimulants. Subscribe to the PricePlow Podcast and sign up for Morphogen Nutrition news alerts before diving in.
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