Inside the five-year protein-label litigation campaign against RYSE, RAW Nutrition, Bucked Up and 10 more brands -- and why no court has ruled on it
Dr. Daniel Traylor and Jim McMahon break down the leucine and EAA science behind PVL's Leuvate and ISO CLEAAR on PricePlow Podcast #231
The human body is lazy, so it doesn't waste ATP for nothing. That's why its own leucine to dileucine conversion matters for DL185 and muscle growth.
Apollon Nutrition Cyclone brings 5g creatine, 5g tyrosine, and 2.5g betaine with just 200mg natural caffeine for a feel-good muscle-building pre-workout.
Brew Shockalaka Tea Evolved is a zero sugar nootropic tea with 160mg caffeine, 160mg L-theanine, taurine, and 20% DV magnesium in 10 calories.
Dr. Daniel Traylor, founder of Leuvate, and Jim McMahon, CEO of Fit Foods, break down the amino acid science behind PVL ISO CLEAAR on Episode #231 of the PricePlow Podcast. Traylor has spent close to 15 years studying how fast different protein sources and amino acid forms show up in the bloodstream, and this episode walks through that research paper by paper.
McMahon explains why he built ISO CLEAAR around collagen, pea, and fava protein instead of whey, and why absorption speed matters as much as total EAA content. The conversation covers leucine thresholds, muscle protein synthesis timing, GLP-1 research, and why fortifying protein with free-form amino acids isn't the same as the 2014 spiking scandal. Subscribe to the PricePlow Podcast and sign up for PVL news alerts before diving in.
MuscleTech just brought Creatine Peptide 447 to Walmart shelves with a reformulated version that bumps creatine monohydrate up to 5g per scoop while keeping 1g of PepForm® Creatine Peptide and 1g of L-tyrosine. The mass-retail version drops L-theanine entirely and nearly doubles the servings per tub to about 60, making peptide-enhanced creatine accessible to a much wider audience.
This expansion fits into a bigger trend we're tracking: mass retailers are getting more comfortable with legitimate dietary supplement peptides, and MuscleTech has been ahead of that curve since launching its full Peptide Series. With newly appointed CEO Raza Bashir now leading Iovate, expect the peptide push to accelerate. Read the full breakdown of what changed and what the research says.
Sponsored Brands pay PricePlow to be featured on this page, but we only allow products to be 'featured' after their contents have been thoroughly analyzed and approved or they have been tested by our team. We take product quality and efficacy seriously.
PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but it is possible that you might find a better offer on your own. Additional shipping and taxes may apply. Data may be mismatched or out of date. Prices may be converted from non-USD currencies (denoted by †) and may not reflect current exchange rates. Prices may reflect coupon-based pricing (denoted by the icon).
