Morphogen's Ben Hartman on the 2nd rebrand, Nick Walker equity, AlphaGEN's 10g tyrosine, PRIME, and the longevity wave ahead. Episode #221.
Vanizem and Serezin from PLT Health work through different pathways than typical sleep aids, supporting relaxation, restorative sleep, and morning alertness.
MOSH High Protein Bar lands at 2,000+ Target stores with 20g protein, creatine, and 125mg Cognizin® citicoline to support brain and body.
Sulfur is the substrate connective tissue needs under load. OptiMSM® Part 2 walks through the joint and exercise recovery research, doses included.
NNB Nutrition's Pürest Creatine™ was so pure that standard testing created the impurity it measured. See how NNB and Eurofins fixed the method.
Ben Hartman returns for his third PricePlow Podcast appearance to discuss Morphogen Nutrition's second rebrand, the equity partnership with IFBB Pro Nick Walker, and the return of 10g L-Tyrosine to AlphaGEN. He shares the full story behind a failed acquisition attempt, the operational overhaul that followed, and how selling the building and moving to a 3PL model cleared the slate for what he calls the best formulas at the healthiest margins in company history.
Ben also reveals how co-formulator David DeMesquita became the missing third partner, why PRIME is the anchor of Morphogen's health line, and the financial structure behind the Nick Walker deal that the internet has been speculating about. The conversation closes with a candid look at the longevity wave, the natural-vs.-enhanced debate, and nostalgic reflections on the golden age of stimulants. Subscribe to the PricePlow Podcast and sign up for Morphogen Nutrition news alerts before diving in.
MOSH, the brain-health snack brand co-founded by Maria Shriver and Patrick Schwarzenegger, just launched its MOSH High Protein Bar line at over 2,000 Target stores nationwide. Each bar delivers 20g protein, just 3g sugar, and 6g fiber alongside creatine monohydrate, Lion's Mane, KSM-66 ashwagandha, and 125mg Cognizin® citicoline to support cognitive health and healthy brain function.
This isn't your typical protein bar. The MOSH High Protein Bar combines serious macros with a Premium Brain Blend built around Cognizin® citicoline, the brain choline that delivers both choline and cytidine for acetylcholine synthesis and membrane support. Available in Peanut Butter Cup, Chocolate Sea Salt, and Oatmeal Chocolate Chip, these bars give you a complete snack that works for your muscles and your mind. Learn more about the research and formulation at PricePlow!
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