VMI Sports launches Creatine Pre-Workout and Creatine +Hydration in Patriot Pop, timed for America's 250th. One stim, one stim-free, both with 5g creatine.
NNB Nutrition preclinical data shows pea protein plus DL185 and leucine beat 25g whey for soleus muscle protection in a mouse atrophy study.
PricePlow teammate Kaitlyn Kenna Smith on CrossFit, nutrition, favorite brands, and content creation on Episode #223.
PLT Health Solutions Zembrin® lands in seven delivery formats, with every product hitting the studied 25mg dose of the kanna extract.
Helaina and Nestlé partner to advance early-life nutrition with effera, the first commercial human-identical lactoferrin made by precision fermentation.
One ingredient, seven delivery formats. Zembrin®, the standardized kanna extract from PLT Health Solutions, is now showing up in RTD energy drinks, stress and sleep gummies, capsules, liposomal sachets, and dissolvable strips. The diversity tells you something about the ingredient's versatility and the research behind it.
Every product in this roundup hits the same 25mg dose, the amount studied across 8+ published, placebo-controlled human clinical trials. PLT positions Zembrin® as "experiential", meaning users are supposed to feel it, with clinical data documenting positive mood and cognitive changes within 2 hours of a single dose. Read the full breakdown to see how Zembrin® is landing across channels as different as sports nutrition, sleep support, healthcare practitioner lines, and premium lifestyle meal delivery.
More stimulants doesn't mean more fat loss. Core Nutritionals BURN proves it with 200mg caffeine plus patented ingredients that target cortisol, white-to-brown fat conversion, and appetite in a single 4.1g scoop.
The formula covers energy, cortisol regulation, WAT-to-BAT conversion, and appetite control through KSM-66 ashwagandha, fucoxanthin from Laminaria japonica, and SaffSerene saffron extract. This is multi-pathway fat loss done right, developed in collaboration with natural bodybuilder Paul Revelia as part of Core's PR Series. Read the full breakdown to see why BURN stands apart from standard thermogenics.
In early June 2026, Nestlé and Helaina announced a multi-year strategic partnership to advance early-life nutrition using human-identical lactoferrin. effera® is the first commercial lactoferrin made through precision fermentation that matches the human protein at the amino acid level, offering superior bioavailability and reduced immune response compared to bovine sources.
This partnership validates years of clinical research showing effera® triggers no alloimmune response while bovine lactoferrin caused antibody increases in over 50% of participants. With more than 10 publications across safety, iron, gut, immune, and women's health, plus six ongoing studies, Helaina has built a clinical program that sets them apart in the ingredient space. Read the full story to see how a subway ride sparked a revolution in human nutrition.
How much OptiMSM® do you actually need? Part 2 of Balchem's OptiMSM® series breaks down the clinical evidence behind every dose: 1g for exercise recovery, 2g for joint comfort in healthy adults, and 3g for post-training soreness management.
New 2025 research shows that just 1g per day influences post-exercise gene expression in ways that may support muscle recovery and oxidative stress resistance. Meanwhile, a 2023 trial in 88 healthy adults found that 2g daily improved knee comfort by 55% and physical function scores significantly versus placebo. Read the full breakdown of the research and dosing strategy here.
Nutrabolt CEO Doss Cunningham joins the PricePlow Podcast in Episode #222 to talk Cellucor's rebrand, C4 Energy's growth, the Bloom investment, and building the Procter & Gamble of supplements and wellness. After spending more than two decades building Nutrabolt and C4 into global household names from behind the scenes, Doss opens up about hard lessons from failed brands, the strategic reinvention of Cellucor toward Active Health & Wellness, and what's coming next across the entire portfolio.
From C4's origin story and the Jack3d moment that changed everything to Cellucor Longevity Creatine + NAD+, exclusive peptide partnerships with Nuritas, and C4 Energy's push to own the "Everyone's an Athlete" performance lane, this conversation covers it all. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Cellucor alerts on PricePlow before diving in.
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