Nutrabolt CEO Doss Cunningham on Cellucor's rebrand, C4 Energy growth, Bloom investment, and building a supplement empire in PricePlow Episode #222
Jack Sehgal is now President of AN Supps and AN Labz, leading Applied Nutrition's US operations after the Nutrablend Buffalo facility acquisition.
Animal Pak, Animal Flex, and Animal Omega now ship together as the Animal Foundation Stack, the daily base Animal says to lock in before anything else.
New 2026 research shows 3g myHMB added to 40g whey protein extended muscle breakdown suppression in older adults and raised synthesis in older women.
Cyclone Pods Focus Pouches pack 50mg guarana caffeine with adaptogens and functional mushrooms into a nicotine-free oral pouch, lab tested before launch.
Nutrabolt CEO Doss Cunningham joins the PricePlow Podcast in Episode #222 to talk Cellucor's rebrand, C4 Energy's growth, the Bloom investment, and building the Procter & Gamble of supplements and wellness. After spending more than two decades building Nutrabolt and C4 into global household names from behind the scenes, Doss opens up about hard lessons from failed brands, the strategic reinvention of Cellucor toward Active Health & Wellness, and what's coming next across the entire portfolio.
From C4's origin story and the Jack3d moment that changed everything to Cellucor Longevity Creatine + NAD+, exclusive peptide partnerships with Nuritas, and C4 Energy's push to own the "Everyone's an Athlete" performance lane, this conversation covers it all. Subscribe to the PricePlow Podcast on your favorite platform and sign up for Cellucor alerts on PricePlow before diving in.
You'd think 40g of whey protein would be enough on its own. A 2026 study says otherwise. Adding 3g of myHMB® kept muscle breakdown suppressed longer in older adults, and in older women it pushed protein synthesis even higher.
The research measured muscle protein synthesis and breakdown directly using stable isotope tracers, not just blood markers. Both sexes saw extended anti-catabolic benefits, while older women experienced significantly greater muscle protein synthesis when HMB was added to the high-protein dose. Learn how HMB works alongside protein to support muscle health in aging adults.
Most advanced supplement protocols rest on the same three daily staples: a comprehensive multivitamin, joint support, and essential fatty acids. Animal Foundation Stack bundles Animal Pak, Animal Flex, and Animal Omega so your multivitamin, joint, and omega base is covered before anything else.
Animal calls this the starting point -- the baseline every athlete should have dialed in before adding pre-workouts, creatine, and anything else to the stack. When you're ready to build further, Animal has a full creatine lineup, protein options for every training phase, and performance-specific products that all layer on top of what the Foundation Stack provides. Check PricePlow for current pricing and availability!
When Apollon Nutrition builds a nootropic, there's no softening the edges. Apollon Nutrition Overtime V6 arrives with a completely rebuilt formula carrying a stimulant profile that destroys most pre-workouts. The biggest additions are ThinFen (branded beta-phenylethylamine HCl) at 750mg, NeuroPEA (DMPA) at 600mg, and a dual-caffeine delivery system pairing caffeine anhydrous with di-caffeine malate for approximately 500mg total caffeine equivalent per full 8-capsule serving.
And then comes the 700mg theobromine that Apollon's founder Robik Samborsky teased in Episode #211 of our Podcast. As you may have guessed, you'll probably want to start at far less than a full serving. The two PEA-class compounds stepping in bring a more stimulant-forward and euphoria-leaning character that fits the brand well, replacing noopept. Don't let the productivity framing lower your guard with this one, it's going to get users wired. Read the full breakdown on the blog.
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