Mutant CEO Jim McMahon on 40 years in supplements, creatine gummy risks, the whey protein price avalanche, and what Mutant has coming next. Ep. #215
Muscle loss starts in your 30s. Native whey's leucine advantage may help aging muscle respond. See how Nutristat PÜR NATIVE fits the science.
Animal M-Stak gets a 2026 rebuild with PEAK ATP® at 400mg, PeakO2®, and AstraGin® replacing older botanicals for a leaner, more research-backed formula.
NuCelium's Riley Boudreau and Rob Swiderski discuss CordyFuel, the 2025 Cordy Cup win, and full-spectrum mushroom science on PricePlow Podcast #214
Gaspari SizeOn Get Swole gets a 2026 formula update with Amino9 EAAs, HMB, 6g creatine, and a fully dairy-free formula. See the full breakdown.
Jim McMahon, Founder and CEO of Fit Foods Ltd., joins the PricePlow Podcast for a nearly 40-year journey through the supplement industry. From introducing whey protein to Canada in 1993 to signing the Creapure® trademark two days before Prolab, Jim built a 200,000-square-foot manufacturing operation with zero room for shortcuts.
In Episode #215, he predicts whey protein prices will roughly double within six months, reveals creatine gummy testing at 28 times the allowable impurity limit, and breaks down why Mutant won't chase trends. Subscribe to the PricePlow Podcast and sign up for Mutant news alerts before diving into one of our most candid industry conversations yet.
After 30, you start losing muscle at roughly 1% per year, and the rate accelerates with age. The condition is called sarcopenia, and it's driven partly by anabolic resistance: aging muscle requires more leucine to trigger the same protein synthesis response that worked at 25. Nutristat PÜR NATIVE delivers over 3.1g of leucine per serving, 23% more than standard whey, because it's extracted directly from fresh milk instead of cheese byproducts.
Research in elderly adults shows native whey produces faster and higher peak blood leucine levels, clearing the elevated leucine threshold that older muscle requires. Standard protein advice isn't wrong, but protein quality matters just as much as quantity when biology changes how you respond. Read the full research breakdown and see why this matters for long-term muscle health.
GLP-1 drugs deliver real weight loss, but they accelerate muscle loss in older adults. Strengthera from PLT Health has 12-week data in adults ages 55-70 showing 4.2x greater lower body strength gains versus exercise alone.
The flagship trial measured what matters most: leg strength, walking speed, sit-to-stand capacity, and lean mass preservation. Strengthera users improved walking speed nearly twice as much as placebo, gained roughly 1kg of lean mass while controls stayed flat, and showed measurable strength improvements starting at four weeks. Learn how this clinically-backed botanical blend supports muscle maintenance, functional mobility, and vitality in aging adults.
Animal's classic non-hormonal muscle builder just got a serious upgrade. Animal M-Stak has been rebuilt for 2026 with a clinical 400mg dose of PEAK ATP® from TSI Group, plus PeakO2® and AstraGin®. The new formula swaps out older botanicals for three of the most research-backed ingredients available, delivering real anabolic and anti-catabolic support without touching your hormonal axis.
M-Stak targets hardgainers and serious lifters looking to push past plateaus with validated science. Research on PEAK ATP® at this exact dose showed 2.4x greater strength gains and roughly twice the muscle thickness increase compared to training alone. Combined with leucine-led BCAAs, ecdysteroids, and insulin-potentiating compounds, this is one of the most complete non-hormonal muscle builders on the market. Check PricePlow for current pricing and set up deal alerts!
Riley Boudreau and Rob Swiderski, co-founders of NuCelium, break down full-spectrum functional mushroom cultivation, the science of cordycepin, and their record-breaking 2025 Cordy Cup win with CordyFuel™ on Episode #214 of the PricePlow Podcast. The conversation covers Rob's vision-driven pivot from restaurants into mushrooms, Riley's path from robotics into cultivation science, and the biology-first approach that delivered 14.83 mg/g cordycepin without extraction.
Mike and Ben dig into why full-spectrum growing can outperform conventional extraction, how NuCelium's founding mycology team unlocked potency through deliberate stress, and what makes their substrate a metabolically transformed prebiotic matrix rather than inert grain filler. Subscribe to the PricePlow Podcast and sign up for NuCelium news alerts before diving in!
The legendary Gaspari Nutrition SizeOn has been a fixture in the intra-workout category for over two decades, and now it's getting a real 2026 overhaul. Amino9® replaces the old whey hydrolysate base, creatine jumps from 4g to 6g, HMB is in for the first time, and the whole formula is now dairy-free.
This is a brand that's been building back carefully and deliberately since Rich Gaspari reacquired it in 2018. The new SizeOn keeps the title as the gold standard for intra-workout nutrition while adding meaningful upgrades: a complete EAA profile, anti-catabolic HMB, and a serious creatine dose that pairs perfectly with the 40g carbohydrate matrix. Read the full breakdown and see why SizeOn is still the one to beat.
Chuck Norris passed away at 86, but his final supplement is worth a serious look. Roundhouse Provisions Cognitive Warrior runs on 250mg Cognizin® citicoline with clean caffeine and antioxidant support.
The formula delivers nine compounds targeting focus, memory, and mental clarity in a daily two-capsule serving. The 250mg Cognizin dose aligns with published human research showing improved attention and memory support, paired with microencapsulated caffeine for sustained energy without overstimulation. Read the full breakdown to see how Chuck's "be prepared" philosophy translated into a legitimate brain health formula backed by science.
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