Animal's Evan Centopani, Easton Drake, and Jason Budsock at Arnold 2026: Smarties creatine chews, Billy Love, and the creatine market boom.
That "99.9% pure creatine" label is a dry-basis calculation, not a direct measurement. The real quality markers are in the impurity data.
VMI Sports KXR Stacked delivers pumps, cognition, and 200mg caffeine with MAX Catalyst for better absorption. The smarter pre-workout for serious athletes.
Nuritas built a peptide-discovery AI before ChatGPT existed. Learn how the AI Magnifier finds novel ingredients like PeptiStrong® faster than any lab can.
Lactoferrin outperforms ferrous sulfate on iron outcomes despite lower absorption. Here's the 3-level structural reason why, and how effera® fits best.
Consumers want taste AND nutrition, not a trade-off. Glanbia's "Pleasure with Purpose" campaign backs that up with real data: 64% of non-buyers cite taste and texture as the barrier to protein bars. Their ingredient lineup (OvenPro, Crunchie, EdiSparklz) is built to close that gap.
One in three consumers globally now lists health and wellbeing as a top spending priority, yet "tastes good" remains the single most important attribute they want in active nutrition products. Glanbia's new framework gives ingredient buyers and food brands a consumer-backed roadmap and ingredient toolkit to deliver both indulgence and nutrition across baked goods, extruded snacks, bars, and cereals. Learn how Glanbia is helping brands meet this demand.
Ben headed to Long Island for an in-person visit at Musclesport HQ with founder Jason Mancuso, EVP Robert Oberholzer, and Kate Christensen. They trace Jason's journey from getting fired at McDonald's to building one of the most flavor-forward protein brands in the industry, powered by Musclesport Lean Whey.
The conversation digs into how Lean Whey evolved from a side project into the core of Musclesport's identity, why Jason bet big on dessert-inspired flavors and cereal-style inclusions before anyone else, and what it really takes to launch a new flavor: 6 months of planning, tight supply-chain relationships, and a small team doing everything in-house. Subscribe to the PricePlow Podcast and sign up for Musclesport news alerts so you don't miss what's coming next.
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