The ashwagandha leaf "ban" story has taken an unexpected turn. Two Indian government documents issued one day apart sparked global debate, but along the way, articles were pulled, government safety documents disappeared from official websites, and the science cited doesn't support what regulators claimed.
We investigated what really happened when India's Ministry of Ayush and FSSAI issued directives on ashwagandha leaves. The reality is far more complicated than the headlines suggest. One document uses binding language for products sold in India, while the other is literally titled "Advisory" and simply reminds operators that existing 2016 regulations already restricted the ingredient to root in food products. Learn the full story, including why key safety documents suddenly went offline and what this really means for the global supplement industry.
Jim McMahon, Founder and CEO of Fit Foods Ltd., joins the PricePlow Podcast for a nearly 40-year journey through the supplement industry. From introducing whey protein to Canada in 1993 to signing the Creapure® trademark two days before Prolab, Jim built a 200,000-square-foot manufacturing operation with zero room for shortcuts.
In Episode #215, he predicts whey protein prices will roughly double within six months, reveals creatine gummy testing at 28 times the allowable impurity limit, and breaks down why Mutant won't chase trends. Subscribe to the PricePlow Podcast and sign up for Mutant news alerts before diving into one of our most candid industry conversations yet.
After 30, you start losing muscle at roughly 1% per year, and the rate accelerates with age. The condition is called sarcopenia, and it's driven partly by anabolic resistance: aging muscle requires more leucine to trigger the same protein synthesis response that worked at 25. Nutristat PÜR NATIVE delivers over 3.1g of leucine per serving, 23% more than standard whey, because it's extracted directly from fresh milk instead of cheese byproducts.
Research in elderly adults shows native whey produces faster and higher peak blood leucine levels, clearing the elevated leucine threshold that older muscle requires. Standard protein advice isn't wrong, but protein quality matters just as much as quantity when biology changes how you respond. Read the full research breakdown and see why this matters for long-term muscle health.
GLP-1 drugs deliver real weight loss, but they accelerate muscle loss in older adults. Strengthera from PLT Health has 12-week data in adults ages 55-70 showing 4.2x greater lower body strength gains versus exercise alone.
The flagship trial measured what matters most: leg strength, walking speed, sit-to-stand capacity, and lean mass preservation. Strengthera users improved walking speed nearly twice as much as placebo, gained roughly 1kg of lean mass while controls stayed flat, and showed measurable strength improvements starting at four weeks. Learn how this clinically-backed botanical blend supports muscle maintenance, functional mobility, and vitality in aging adults.
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