Apollon Nutrition Overtime V6 rebuilds the formula with a dual-PEA stack, 700mg theobromine, and roughly 500mg caffeine. Start at half a serving.
Uday Gosalia, UGo Beyond, joins NPA 2026 Fly-In to oppose Mandatory Product Listing, fight for supplement access, and lobby from the Capitol steps.
Applied Nutrition buys Nutrablend's Buffalo, NY facility for $16M, bringing US manufacturing, Basic Supplements, and GR8 Lifestyle in house.
Nutristat Crea Script combines 5g Creapure with 30g hydrolyzed rice oligodextrin for carb-assisted creatine loading.
Whey protein is scarce and prices keep climbing. Glanbia explains what's driving the shortage and how brands can adapt their protein strategy now.
Whey protein isolate hit $12.30 per pound in early 2026, spot supply has largely disappeared, and brands without forward contracts are scrambling. Glanbia breaks down what's actually happening in the whey market and why this shortage isn't going away anytime soon.
The irony? GLP-1 drugs are driving massive new protein demand while simultaneously cutting cheese production, which is where most whey comes from. Glanbia explains the supply-demand collision reshaping the industry and what brand builders should be doing right now to navigate it. Read the full breakdown and learn your sourcing options.
Doug Miller, CEO of Core Nutritionals, is back on the PricePlow Podcast for Episode #219 with a full portfolio update. He's sold his stake in Arms Race Nutrition, shut down the Myoblox revival, and launched Nova Prime Labs to bring research-use peptides into the Crush It Holdings empire. Doug also digs into two years of running Unmatched Supps with Kris Gethin and another brutal round of protein price increases.
The conversation covers everything from CreGAAtine technology and the decision to pull Unmatched out of The Vitamin Shoppe to the incoming Stem Cell product launch and functional food strategy. Doug's opening line sets the tone: "We're still figuring it out and protein prices are still on the rise!" Tune in to hear how the full Crush It Holdings ecosystem is evolving in 2025.
The first peer-reviewed human trial on CreaSol SSAT (stabilized tyrosol) combined with creatine is now published, and the data shows genuine synergy. In a four-week randomized controlled trial, the combination delivered 7.8X greater training volume gains than creatine alone, with a 25.5% improvement in upper-body strength endurance.
Led by Dr. Jacob M. Wilson and Dr. Ryan Lowery, the study used a low 3g/day creatine dose without loading, making the results even more relevant for real-world supplement use. Read the full breakdown of the study design, mechanisms, and what it means for your next creatine formula.
Paraxanthine has gone from capsules to drinks to pouches, and now it's landed in chewing gum. ICON Focus Gum delivers 100mg enfinity® paraxanthine and 100mg Alpha-GPC through a Liquid Core chew that hits your buccal tissue immediately.
The format isn't just a gimmick -- buccal absorption means the actives bypass your stomach and get to work fast, making this a genuinely practical choice for on-demand focus without the jitters caffeine brings. Check out how this portable, TSA-friendly format stacks up and why gum might be the next big delivery vehicle for nootropics at PricePlow's full coverage.
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