NNB Nutrition's GeniusPure Alpha-GPC has landed in three major RTD launches in 2026. Here's why UPDATE Energy, Bucked Up Drive, and Life Cider X all chose it.
Arjuna Natural's Keely Johnson and Jessie Cavanaugh discuss Shoden cortisol awakening response research on PricePlow Podcast #207
GHOST Whey adds Lucky Charms, Cocoa Puffs, and Trix Cereal Milk as three permanent flavors, all built on the same 25g full-disclosure protein formula.
Not all whey starts the same. Native whey skips the cheese process entirely, preserving more leucine, cysteine, and bioactive fractions for better results.
NNB Nutrition's PeptiClear pairs hydrolyzed pea protein with DL185® dileucine to match 25g of whey in a clear protein soda at Expo West 2026.
If you read our first iron education article, you know conventional iron supplements often fail because they ignore hepcidin, the hormone controlling iron absorption. But there's more to the story: iron and immunity share the same regulatory signals, and when one system breaks down, the other suffers too.
This article breaks down the iron-immunity connection, explains lactoferrin's dual role as immune modulator and iron regulator, and reviews key human studies showing how effera® human-identical lactoferrin from Helaina reduces inflammatory markers like IL-6 by 25% while avoiding the immunogenicity problems that plague bovine lactoferrin. Learn why species matters and how precision fermentation is changing the supplement game.
Most whey protein is a cheese byproduct. Native whey protein skips that process entirely, filtered directly from fresh milk with more leucine, intact bioactive fractions, and real digestibility benefits that matter for recovery and muscle protein synthesis.
Research shows native whey delivers faster and higher blood leucine peaks than standard whey concentrate, with preserved cysteine for glutathione production and better tolerance for those with GI issues. If you want to see what premium native whey looks like in practice, check out Nutristat PÜR NATIVE and learn why the source of your whey matters as much as the processing grade.
PLT Health Solutions is debuting a brand-new clinically studied joint health ingredient at Expo West 2026 in Booth #3005, March 3-6. This joins their expanded portfolio featuring Zynamite S cognitive energy data, beverage-friendly energy ingredients, and a full Experience Zone where you can sample formulas on the show floor.
If you're heading to Anaheim, this booth delivers the full picture on PLT's momentum heading into 2026 -- from joint longevity science to fast-acting cognitive performance. Whether you're formulating capsules, beverages, or looking for experiential ingredients consumers can actually feel, the PLT team has the data and samples ready. Read the full preview and sign up for updates to stay current on everything PLT is launching at the show.
What if your morning snack worked like a recovery formula? In Formulator's Corner #23: Pepti Protein Power Balls, we design a hypothetical high-protein power ball built around PeptiStrong and a surprisingly complete muscle support stack. Each serving delivers 20g protein, 2.4g of clinically studied PeptiStrong, creatine monohydrate, and zinc in a portable format that pairs perfectly with yogurt.
Nuritas is heading to Natural Products Expo West 2026 with PeptiStrong formulated into drinkable yogurt, proving that clinically validated muscle-support peptides belong in everyday food formats. We took it a step further: a protein-dense, grab-and-go snack that amplifies anabolic signaling while delivering real nutrition. Will a forward-thinking brand bring this to market? Read the full formula breakdown.
VMI Sports just brought back Dubai Chocolate Protolyte for one final restock after selling out following its viral launch. This limited edition flavor captures the exotic pistachio-kunafa taste that's been dominating social media, delivering 24g of ultra-filtered whey isolate with TRAACS chelated minerals in a clean, macro-friendly formula.
If you missed it the first time, now's your chance to experience the indulgent Middle Eastern chocolate sensation without the sugar bomb. With only limited stock available on Amazon and retailers, you'll want to act fast before it's gone for good. Check availability and learn why this viral flavor is worth the hype!
Ashwagandha in a can? Arjuna Natural's Shoden-R is making it happen. The water-soluble, odorless, tasteless ashwagandha extract is now featured in sparkling waters, RTD drinks, and soft chews -- all showcased at Expo West 2026.
At just 60mg per serving, Shoden-R delivers clinically meaningful cortisol support without the bitter taste or cloudiness that plagued traditional extracts. With beverages in pineapple sparkling and strawberry peach flavors, plus orange mango chews, this is ashwagandha finally built for modern formats. Learn how Arjuna's glycoside technology delivers 18x higher bioavailability and why major sports nutrition brands are jumping on board.
Canadian mushroom innovator NuCelium just won the 2025 Cordy Cup with record-breaking cordycepin levels -- 14.83 mg/g, the highest ever recorded in competition history. Their commercial CordyFuel ingredient standardizes to 3 mg/g cordycepin (up to 30 times more potent than typical market products), verified by third-party UPLC testing every batch.
Built by a team with 75+ years of combined mycology expertise, NuCelium's 45,000-square-foot solar-powered facility in British Columbia applies pharmaceutical-grade cultivation methods to deliver full-spectrum functional mushrooms across eight species. They're strictly B2B, never competing with customers, and they're so confident in their testing they'll cover the cost of UPLC analysis for any competitor's cordyceps through their Cordyceps Challenge. Read the full story to see how a promise made under anesthesia led to the most potent verified cordyceps on the market.
After the FDA raid story in Part 1, Paul Eftang and Matt Harrier of Nootropics Depot return for Part 2 to reveal what pharmaceutical-grade R&D actually produces. This episode dives deep into tongkat ali's redemption from gas station supplement to clinically meaningful testosterone support, the six-year quest to bring real Ecklonia cava to market, and why almost every mushroom supplement is mislabeled.
Paul and Matt explain how they built reference standards from scratch, exposed industry-wide testing fraud with chromatography data, and developed ingredients like Erinamax (the world's first standardized erinacine A lion's mane) and Cognance (a bacopa extract that binds to the same receptor as psilocybin). Learn why cistanche is their personal favorite, how dieckol protects against UV damage, and what's coming next in protein and fiber innovation. Listen to Episode #206 of the PricePlow Podcast and sign up for Nootropics Depot news alerts below.
Not all magnesium supplements are created equal. While "magnesium bisglycinate" appears on countless labels, only Albion® Minerals' TRAACS® Magnesium Bisglycinate Chelate is backed by clinical trials showing 3-6x better absorption than oxide with zero GI distress.
Five human studies spanning malabsorption patients, healthy adults, bariatric surgery patients, and pregnant women consistently demonstrate superior bioavailability and tolerability. With magnesium retail sales surpassing $1.1 billion annually and bisglycinate launches growing at 34% CAGR, consumers are actively seeking the form that actually works. Learn why TRAACS® validation matters, how true chelation protects against antinutrient binding, and why nearly seven decades of Albion research sets the gold standard in mineral supplementation.
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