Shoppers want better sleep, steady energy, and healthy-looking skin, but many supplement shelves are still organized by ingredient. In Part Two of Glanbia's Designing Smarter Supplementation campaign, we show how brands can pick the need first and build the formula backward from there.
See why 81% of ultra-heavy supplement users still take a multivitamin, which ingredients are rising across immunity, energy, stress and sleep, and beauty-from-within, and how Glanbia's prototypes and concepts put it all together. Read the full breakdown to see the entire lineup.
Most intra-workout drinks stop at carbs and electrolytes, but Dialed Perform adds 250mg of Cognizin® citicoline, the same dose used in the ingredient's attention research. Each stimulant-free sachet pairs 10g of Cluster Dextrin™ with 10g of Palatinose™ for fast and slow carbohydrates, plus 3g of citrulline and 430mg of sodium.
Built for young and developing athletes, this chocolate-flavored drink is made for sipping during long practices and game days. Check out our full breakdown of every ingredient, and see how Dialed Perform is taking pre-orders now.
FrieslandCampina forecasts a 60 to 70 kiloton whey shortage by 2030, and its new Nutri Whey™ Isolate Clear PA is built for clear protein drinks that help brands keep up with demand. At SupplySide Global 2026, Floor van der Horst and Penny Antonopoulos explain how caseinates, fermented whey, and expanded whey capacity fit into the plan.
The team also brought six concepts to taste, from blueberry lemon Protein NutriBites to the Protein Harvest grain bar, and Ben called the clear drinks one of the best clear protein experiences yet. Hear the full conversation on Episode #243 of the PricePlow Podcast.
On October 28 at SupplySide Global 2026, Helaina effera® won both the judges' top prize and the audience choice award in Ingredient Idol's biotics category. Its human-identical lactoferrin beat out two probiotics on the Innovation Stage at Mandalay Bay.
The win capped a busy week in Las Vegas, where Helaina highlighted six active clinical trials studying effera® in women, plus a new review on lactoferrin and healthy aging. Read the full recap to see the research behind the pitch and what to watch in 2027.
Apollon Nutrition Hooligan V8 is here, and founder Robik Samborsky wasn't bluffing about the theobromine. It climbs from 600mg in V7 to 700mg, joined by 10g of L-citrulline, 4,500mg of nitrate salts, and roughly 600mg of caffeine from two sources.
Every dose is printed on the label, with no proprietary blends. This one isn't for rookies, so start with a half scoop and see how you feel. Check out the full ingredient breakdown, flavors, and availability, and sign up for Apollon Nutrition alerts to catch the next drop.
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