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The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237

MuscleSport's Jason Mancuso reveals CreaM'D Rice now outsells Lean Whey, plus savory flavors and protein pricing on PricePlow Podcast #237

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The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237

Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies

NNB Nutrition's Ready to Consume push puts MitoPrime, GlucoVantage, GeniusPure, and DL185 into gummies, snacks, and drinks at small, studied doses.

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Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies

AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

AmaTea Max is a guayusa caffeine extract studied for mood, focus, and gaming, with no significant jitter increase versus placebo.

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AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

Glanbia's Custom Premix Solutions: Making Complex Formulas Simple

Glanbia blends your entire nutrient system into one ingredient, so you qualify one supplier instead of a dozen. Here is how custom premix solutions work.

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Glanbia's Custom Premix Solutions: Making Complex Formulas Simple

Kinexa and Dynagenix Chews from PLT Health: Joint Health Concepts Brands Should Copy

PLT Health brought Kinexa and Dynagenix joint health chew concepts to FNIS, and brands should copy them. Here's what's inside both samples.

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Kinexa and Dynagenix Chews from PLT Health: Joint Health Concepts Brands Should Copy

Featured News Alerts What's it mean to be a featured news alert? Read our disclosure below to learn more.

Glanbia's Custom Premix Solutions: Making Complex Formulas Simple

Eight vitamins, three minerals, a botanical extract, and a sweetener blend from different suppliers can stall your entire production run if one shipment runs late. Glanbia's Custom Premix Solutions turn that complexity into a single tested ingredient, backed by the world's second-largest premix producer.

Whether you're building electrolyte powders, collagen gummies, or functional beverages, Glanbia's TechVantage platform handles microencapsulation, granulation, and trituration to solve stability, taste, and homogeneity challenges across every format. One qualified supplier, one set of documents, and access to over 2,000 ingredients means faster launches and fewer headaches. Learn how custom premix solutions can simplify your next formula.

AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

The Kichwa people of Ecuador have brewed guayusa for generations. Applied Food Sciences turned it into AmaTea Max, a patented caffeine extract with four human trials behind it.

This natural caffeine source delivers smoother energy than synthetic caffeine anhydrous, with research showing reduced jitters, improved mood, and better cognitive performance. Read the full breakdown to see why smart brands are adding it to their formulas.

MuscleTech Cell-Tech Creatine Max Strength

TikTok brought it back, but the science has been there for decades. MuscleTech Cell-Tech Creatine Max Strength combines 5g creatine monohydrate with a 38g multi-stage carb blend and alpha lipoic acid, the same trio MuscleTech built its research reputation on when it first launched Nitro-Tech and Cell-Tech years ago.

The formula adds a modern layer with a 2:1:1 BCAA matrix, B vitamins, and Senactiv®, but the core strategy remains unchanged: use carbohydrate to drive insulin-mediated creatine uptake while alpha lipoic acid supports nutrient transport. Available now in Fruit Punch and Tropical Citrus Punch, with more flavors on the way. Read the full breakdown of the formula, dosing protocols, and the research behind it.

SteelFit Steel Fuel: Flexible Caffeine Dosing, Clinically-Dosed Ingredients

SteelFit is back with Steel Fuel, a fully-disclosed pre-workout that replaces Steel Pump as the brand's flagship formula. Built around flexible dosing, Steel Fuel delivers 150mg caffeine per scoop or 300mg at the full two-scoop serving, letting users scale their stimulant intake based on the session instead of locking into one dose.

The formula stacks 9g citrulline malate with clinically-dosed Nitrosigine and PEAK ATP for pump, plus 3.2g beta-alanine, 2.5g betaine, and theanine to smooth out the caffeine edge. Naturally flavored, naturally colored, and sweetened with stevia only, Steel Fuel launches in Cherry Slush and Tropical Punch. Read the full breakdown on the blog and sign up for SteelFit alerts to know when it drops next month.

Joey Savage on FNIS, Tensia, and Savage Nutra's Next Ingredient Bet | Episode #233

Joey Savage returns to the PricePlow Podcast with two major announcements: the first-ever Future Nutra Innovation Summit (FNIS), a September 9-11 event that blends trade show, educational summit, and lake resort retreat, and the launch of Tensia, a nitric oxide-producing probiotic already featured in Alpha Lion's SuperHuman Jacked. Joey walks through what makes FNIS different from typical industry shows and explains how Tensia converts dietary nitrates into nitric oxide directly in the gut.

Subscribe to the PricePlow Podcast on your favorite platform, sign up for Savage Nutra alerts on PricePlow, and dive into the full episode for all the details.

TruShield Certified at Nutritional Outlook's Outlook on Active Nutrition

In less than a year, TruShield™ Certified went from one flagship brand partner to headlining two dedicated sessions at The Outlook on Active Nutrition on September 24, 2026. The banned-substance certification program, built by Lori Bestervelt and backed by WADA-experienced lab SMRTL, now tests for 480+ prohibited substances batch-by-batch and has expanded to include ingredient-level certification for ReDaxin™ and AstaReal® Astaxanthin.

Three past PricePlow Podcast guests will join the panels, including Marc Lobliner of Ketone Labs, Doug Grant of Optimal Health Systems, and Karen Hecht of AstaReal, discussing adulteration risk, transparency, and how certification turns product integrity into real differentiation. Registration is open now for the event in East Windsor, NJ, and code TRUSHIELD15 takes a bit off the ticket price.

Supplement Industry Education and Media

The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237

Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies

AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

Glanbia's Custom Premix Solutions: Making Complex Formulas Simple

Kinexa and Dynagenix Chews from PLT Health: Joint Health Concepts Brands Should Copy

Featured ProductsWhat's it mean to be a featured product or brand? Read our disclosure below to learn more.

Unmatched Supps Stem Cell

Apollon Nutrition Thriller

SteelFit Steel Fuel

Universal Animal Creatine Chews

Nutristat Crea Script

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Featured BrandsWhat's it mean to be a featured product or brand? Read our disclosure below to learn more.

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Glanbia's Custom Premix Solutions: Making Complex Formulas Simple

AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

MuscleTech Cell-Tech Creatine Max Strength

SteelFit Steel Fuel: Flexible Caffeine Dosing, Clinically-Dosed Ingredients

Joey Savage on FNIS, Tensia, and Savage Nutra's Next Ingredient Bet | Episode #233

TruShield Certified at Nutritional Outlook's Outlook on Active Nutrition

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