Roughly, energy and endurance products can be divided into two groups: stimulants and nutritional energy (non-stimulants). Stimulants provide an almost immediate feeling of energy by stimulating the central nervous system, but usually have little to no nutritional value.[1] Nutritional energy provides specific nutrients that enable muscles and cardiovascular system to work for longer periods and at higher intensity.
Stimulants
Familiar examples of stimulants would be caffeine and sugar - chemicals or compounds that make you feel energized for a relatively short period of time, but don't provide sustained energy on their own. They also do not replenish any of the body's nutritional needs.
Stimulants are the main component of energy drinks. In fact, that's often all that energy drinks are — maybe with some synthetic vitamins and herbs blended in for mild nutritional value.[2] Stimulants are also often included in pre-workout mixes and in fat burners to provide an immediate boost of energy and to elevate the metabolism.
While there are a variety of stimulants, caffeine is the one you'll see most often included in supplements. This is because it's relatively safe in moderate doses and doesn't have any detrimental impact as far as nutritional intake goes (unlike sugar, which loads you up with empty calories).[3] People also generally respond well to caffeine, but it doesn't have the same effect on everyone — some of us are more sensitive to the stimulant than others.
Aside from caffeine and sugar, other common stimulants you'll see are yerba mate (which derives its energy from caffeine, but has added compounds that cause it to release more gradually), dendrobium, ginseng, guarana, schizandra, kola nut, and yohimbine. Our Stimulants page goes into detail on each of these and how they work.
Nutritional energy
Really, almost all food that isn't composed of empty calories falls into this category. But there are specific nutrients and substances that are commonly used in supplements because they have been shown to markedly enhance athletic performance and the ability to train.
Electrolytes
Electrolytes aren't just what plants crave. They're an assortment of minerals that the body needs to regulate nearly all of its major functions.
Sodium and potassium are probably the most well-known of the electrolytes, thanks to the marketing efforts of companies that manufacture and sell sports drinks like Gatorade and Powerade. Not that these beverages don't work as advertised — a lot of electrolytes are lost through sweat, particularly sodium and potassium — and these drinks also provide carbohydrates needed for endurance exercise.[4] But magnesium, calcium, chloride, hydrogen carbonate, and hydrogen phosphate are also electrolytes.
Energy Gels
Energy gels are sort of like a sports drink in edible form. They're generally sold in single servings that are easy to carry, and the primary target market is athletes engaging in some lengthy form of endurance exercise. They deliver a blend of quick-burning carbohydrates and electrolytes as fuel, and they differ from certain stimulant-based energy products, like energy shots, in that they're not intended to be low in calories.
Oxygen enhancers (lung supplements)
Like energy gels, oxygen enhancers are primarily targeted at endurance athletes. But instead of providing caloric fuel and electrolytes, they are generally intended to increase red blood cell production, which in theory will saturate body tissue and muscles with more oxygen and increase performance. Though primarily used by long-distance endurance athletes, like runners and cyclists, there's been interest from the bodybuilding community due to the belief that improved muscle performance may lead to improved gains.
You'll find some other odds and ends under the general heading of "lung supplements." Canned oxygen basically functions as a respirator to quickly deliver pure oxygen to cyclists and marathon runners. Respiratory support supplements help to detoxify and protect the airway with a blend of herbs and amino acids. Anti-fatigue capsules are taken ahead of endurance events and designed specifically to scavenge ammonia from the body.
Side effects
Stimulants are the main component of energy drinks. In fact, that's often all that energy drinks are made of.
Potential side effects can vary greatly depending on what type of supplement you're using — check that particular supplement's page for more detail.
Side effects in energy and endurance products will mostly be seen in the stimulant branch. Caffeine, and most other stimulants, can cause a jittery feeling, anxiety, difficulty concentrating, and insomnia.
Food sources
Stimulants are almost exclusively derived from herbs and plants. Aside from sports drinks, electrolytes are commonly found in a wide range of foods.
Considerations
The FDA does not does not regulate most energy supplements because they do not qualify as "food products." Always consult with your doctor before beginning a new exercise or supplementation regimen, particularly if you take any sort of prescription medication.
Where to buy
You can find a full range of energy and endurance supplements here at PricePlow, and you'll save 30% to 50% off of retail prices.
References
- Avois, L, et. al; Journal of Sports Medicine; "Central nervous system stimulants and sport practice;" July 2006
- Heneman, K, et. al; University of California Davis; "Some Facts About Energy Drinks;" 2007
- Hamburg, M; Food and Drug Administration; "Caffeine in Food and Dietary Supplements: Examining Safety;" August 2013
- Dennis, SC, et. al; Journal of Sports Sciences; "Nutritional strategies to minimize fatigue during prolonged exercise: fluid, electrolyte and energy replacement;" June 1997
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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155
At Kyowa Hakko's 2024 SSW Booth, PricePlow held a panel on beverages with Lou Ferrer of MacroCap Labs and Darin Decker of Applied Nutrition USA. -
Nov 09, 2024 
Product News
Be Amazing greens Drink was created.
Categories: Energy Drinks, Probiotics -
Nov 08, 2024 
Blog Post
NNB Nutrition Shines at SupplySide West 2024: Trends in Energy, Focus, GLP-1, and Natural Sweeteners
NNB Nutrition shined at SupplySide West 2024 with innovations in GeniusPure and SweetVantage, setting new standards -- with a lot more to come! -
Nov 08, 2024 Product News
DAS Labs Bucked Up Energy Drink has new variations: Category: Energy Drinks -
Nov 08, 2024 
Product News
Nootropics Depot Caffeine + L-Theanine was created.
Categories: Caffeine, L-Theanine -
Nov 06, 2024 
YouTube Video
ProSupps Infinite Pre-Workout: High Focus, Moderate Caffeine, Maximum Performance -
Nov 06, 2024 
YouTube Video
Legendary Flavor Drop: GHOST Legend V4 in Swedish Fish! -
Nov 05, 2024 
YouTube Video
XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024! -
Nov 04, 2024 
YouTube Video
VNELLA: A Probiotic for ENDURANCE That EATS Lactic Acid! -
Nov 03, 2024 Product News
Liquid IV Hydration Multiplier - Sugar-Free has new variations: Category: Electrolytes -
Nov 01, 2024 Product News
Gorilla Mind Gorilla Mind Energy Drink has new variations: Category: Energy Drinks -
Oct 29, 2024 Product News
GHOST Hydration Drink has new variations: Categories: Electrolytes, Energy & Endurance, Intra Workout -
Oct 26, 2024 Product News
Liquid IV Hydration Multiplier - Sugar-Free has new variations: Category: Electrolytes -
Oct 25, 2024 
Blog Post
What is VNella? The Endurance Probiotic That Metabolizes Lactic Acid!
Meet VNella, the endurance probiotic designed to metabolize lactic acid, showing promising performance results with Veillonella atypica FB0054. -
Oct 24, 2024 
Blog Post
GHOST Lifestyle Acquired by Keurig Dr Pepper in Landmark $1.65 Billion Deal
Ghost Lifestyle has been acquired by Keurig Dr Pepper in a $1.65 billion dollar deal! Our only question is, when’s the Dr Pepper energy drink collab?! -
Oct 24, 2024 
Product News
Clean Simple Eats Energy Drink Mix has new variations: Category: Energy Drinks -
Oct 24, 2024 
TikTok Video
@ghostlifestyle is being acquired by Keurig Dr. Pepper, with an initial 60% stake for nearly a... -
Oct 20, 2024 Product News
Liquid IV Hydration Multiplier - Sugar-Free has new variations: Category: Electrolytes -
Oct 19, 2024 
Product News
We Go Home PeakLyte was created.
Categories: Electrolytes, Energy & Endurance -
Oct 15, 2024 
YouTube Video
Shawn Wells: Do the Work! -
Oct 12, 2024 
YouTube Video
BHB Supplements: The Ultimate Guide to Exogenous Ketones -
Oct 12, 2024 
YouTube Video
NNB Nutrition & the Future of GLP-1 Support: Is Dihydroberberine the Answer? -
Oct 12, 2024 
TikTok Video
Everything you need to know about exogenous ketones @ketonelabs -
Oct 12, 2024 
Product News
Quest Nutrition Iced Coffee RTD was created.
Category: Coffee -
Oct 10, 2024 
YouTube Video
Building Demand for Innovation: NNB Nutrition’s Unique Approach -
Oct 09, 2024 
YouTube Video
The Future of NNB Nutrition: Shawn Wells & Dustin Elliot - PricePlow 152 -
Oct 09, 2024 
Blog Post
Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy | Episode #152
Shawn Wells and Dustin Elliott of NNB Nutrition join PricePlow to discuss innovative ingredients that capture ongoing trends like GLP-1 and MPS.
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Energy & Endurance Deals
The following hot deals are still active:
See our Energy & Endurance Deals
- Mar 07, 2025Alani Nu Energy Drink hit the Hot Deals page:
- 1 Can - Cherry Twist (Mini 8.4oz.) is on sale for $1.00 at Walmart!
Energy & Endurance Price Alerts
The following price alerts are still active:
- Mar 27, 2025GHOST Energy Drink 12 Cans (only Peaches) dropped by 11.3% to $26.60 at Suppz.com
- Mar 26, 2025GHOST Hydration 24 Stick Packs (only SONIC Cherry Limeade) dropped by 15% to $25.49 at Amazon
- Mar 26, 2025GHOST Energy Drink 12 Cans (only Merica Pop) dropped by 18.3% to $24.50 at Amazon
- Mar 21, 2025GHOST Hydration 24 Stick Packs (only Sour Patch Kids Blue Raspberry) dropped by 20% to $24.00 at Ghost Lifestyle
- Mar 15, 2025GHOST Energy Drink 12 Cans (only Faze Pop) dropped by 7.9% to $33.15 at Campus Protein
- Mar 05, 2025GHOST Energy Drink 12 Cans (only WARHEADS Sour Black Cherry) dropped by 11.3% to $26.60 at Suppz.com
- Feb 14, 2025Jocko Fuel GO Energy Drink 12 Cans (only Tropic Thunder (Pineapple + Coconut)) dropped by 26.8% to $29.99 at NutritionFaktory.com
- Feb 14, 2025Jocko Fuel Hydrate Drink RTD 12 Bottles (only Island Orange) dropped by 10.7% to $24.99 at NutritionFaktory.com
- Feb 14, 2025Jocko Fuel Hydrate Drink RTD 12 Bottles (only Blue Raspberry, Fruit Punch, Lemon / Lime) dropped by 10.7% to $24.99 at NutritionFaktory.com
- Oct 01, 2024GHOST Energy Drink 12 Cans (only WELCH'S Grape) dropped by 11.3% to $26.60 at Suppz.com
- Aug 24, 2024GHOST Hydration 40 Servings (only Lemon Crush) dropped by 20% to $26.40 at Ghost Lifestyle
- Jul 22, 2024GHOST Hydration 24 Stick Packs (only Sour Patch Kids Redberry) dropped by 20% to $24.00 at Ghost Lifestyle
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Energy & Endurance Reviews & Videos
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Mar 27, 2025NNB Nutrition's RTD Proof of Concept: Naturally Sweetened Energy is Possible!
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Mar 27, 2025This ain't your average energy drink! @nnbnutrition just dropped their "Rethink The Drink"...
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Mar 21, 2025Ai Energy Formula UPDATED Already! Jack Owoc's Latest Tweaks to His Nootropic Energy Drink
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Mar 21, 2025@jackowoc.ai just updated his @ai.energydrink formula! The @bangenergy founder's newest...
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Mar 18, 2025Titan Nutrition Stim-Rush: High-Energy Pre-Workout Delivers 333mg Caffeine + Focus Enhancement
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Mar 18, 2025Musclesport Pre Lean: Blending Essential Pre-Workout Staples w/ Old School & New School Innovations
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Mar 10, 2025AN Supps Releases Nostalgic TANG Collaboration
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Mar 10, 2025New TANG x @ansupps #energydrink #abe #priceplow
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Mar 06, 2025GHOST Hydration v2 Returns: Enhanced Flavors & Sleek Design Elevate Hydration Game
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Mar 06, 2025GHOST Hydration v2 is HERE! Back and better than ever with improved flavor and sleek new...
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Mar 03, 2025GHOST Energy 'Merica Pop: The Patriotic Rocket Pop That's Here to Stay!
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Mar 03, 2025Trying the NEW permanent @ghostenergy 'Merica Pop! Major upgrade from their previous bomb pop...
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Feb 27, 2025GHOST Energy Peaches x College Basketball Crown: Limited Edition Cans
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Feb 27, 2025@ghostenergy Peaches x College Basketball Crown just dropped and WOW These limited-edition...
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Feb 19, 2025Neutonic Productivity Drink The Most Underrated Focus Formula With 500mg Cognizin
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Feb 19, 2025The productivity drink you're sleeping on 500mg @cognizin_by_kyowa + Rhodiola + Ginseng ...
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Feb 17, 2025@ghostenergy x College Basketball Crown just dropped Peach flavor with insane textured can ...
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Feb 14, 2025C4 Energy's New Cosmic Rainbow, Strawberry Blast, and Sour Gummy Splash
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Feb 14, 2025#c4partner @c4energy launches three new candy-inspired drinks : Cosmic Rainbow, Strawberry...
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Feb 12, 2025Titan Nutrition KRE-EX Unrivaled Brings Back Full-Spectrum Pre-Workout Era
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Feb 11, 2025The Basic Essentials from Basic Supplements (Glutamine, Creatine, and BCAAs)
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Feb 08, 2025Frank Dilorenzo from Cellucor Previews C4 Performance Energy Green Sour Gummy
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Feb 07, 2025C4 Ultimate Energy Launches New Frost Line Flavors
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Feb 07, 2025C4 Ultimate Energy drops three new Frost Line flavors in their 300mg caffeine tri-stim formula....
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Feb 06, 2025Cellucor 2025 Product Line TASTING With Frank Dilorenzo: New Pre-Workouts, Proteins, & RTDs
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Feb 05, 2025New Research Shows Fitbiomics' NELLA Designer Probiotic Goes Beyond Gut Health
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Feb 05, 2025Ghost Energy 'Merica Pop Returns Permanently After Massive Consumer Demand
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Feb 05, 2025@ghostenergy's most debated flavor lives on as 'Merica Pop! The same rocket pop inspired formula...
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Jan 29, 2025Enhanced Labs Shred Powers Your Cut with NeuroRush and CapsiBurn
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Jan 28, 2025Why Spoken Aminos + ATP Goes Beyond Basic Amino Acids
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Jan 23, 2025CHIQUITA Banana and Pineapple in Your Supplements! AN Performance Collaboration
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Jan 23, 2025AN Performance x Chiquita Pre-Workout Review: Pineapple Strawberry Flavor
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Jan 23, 2025The AN Performance x @chiquitabananaofficial collab is bananas—literally! From Banana Peanut...
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Jan 21, 2025TASTE TEST: RTDs Made with Arla Foods Ingredients Protein Sources
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Jan 16, 2025Ghost Energy "OG" Flavor is Out in 8.4oz!
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Jan 16, 2025@ghostenergy 8.4oz OG and @therealsourpatchkids! @ghostlifestyle
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Jan 15, 2025What If Your Energy Drink Came With 10g of Protein?
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Jan 14, 2025Ghost Energy Makes Strawbango a Permanent Flavor
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Jan 14, 2025@ghostenergy Strawbango Made Permanent @ghostlifestyle
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Jan 14, 2025@ansupps Has a Major Collab Coming!
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Jan 08, 2025Victoria Reviews Ghost Energy's EDC Electric Limeade
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Jan 08, 2025Victoria finally cracks open @ghostenergy EDC Electric Limeade! Classic limeade flavor without...
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Jan 07, 2025Fisetin: Nature's Most Powerful Senolytic for Healthspan and Longevity
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Jan 07, 2025AN Performance Pre: One Pre-Workout for All Training Types
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Jan 06, 2025Magnum Nutraceuticals Enhances Fasted Cardio Formula with Smart Thermogenic Innovation
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Jan 02, 2025Basic Hydration: The Perfect Balance for Daily Electrolyte Needs
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Jan 02, 2025@getbasicsupps hydration is probably my favorite product in the line, here’s why! #electrolytes...
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Dec 24, 2024PRAX's Pure Energy Gummies Pack 200mg Paraxanthine Per Chew
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Dec 24, 2024Basic Pre Launches Miami Vice Flavor at GNC
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Dec 18, 2024GHOST Energy New WARHEADS Sour Black Cherry has Arrived!
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