Helaina CEO Laura Katz discusses effera™ human-identical lactoferrin, precision fermentation tech, and clinical superiority over bovine sources.
Ghost Energy Bubblicious Strawberry Splash returns for Ghost's 9th birthday. Now available online, with Kroger exclusive June 25-November 4, 2025.
GHOST Protein Cereal x Cinnamon Toast Crunch drops for 9th birthday. 17g protein per serving. Exclusive General Mills collab on GHOST site.
Setria For Sport combines 200mg glutathione with 2g L-citrulline for enhanced nitric oxide production. Research shows increased lean mass and performance.
GR8 Lifestyle HYDR8 combines six essential electrolytes with 6.7g of Amino9 essential amino acids for enhanced hydration and muscle recovery support.
Kyowa Hakko has introduced Setria For Sport, an innovative combination of 200mg Setria® Glutathione with at least 2g L-citrulline that creates synergistic effects beyond what either ingredient can achieve alone. Multiple clinical studies demonstrate this powerful pairing enhances nitric oxide production, improves blood flow, and supports lean mass development when combined with resistance training.
Research shows the combination increases plasma nitrite and nitric oxide metabolites more effectively than either ingredient individually, while also improving endurance performance and cardiovascular health markers. Products like Ghost Pump and ZOA+ Pre-Workout already feature this research-backed duo, making it an exciting development for athletes seeking scientifically-validated performance enhancement.
In PricePlow Podcast Episode #167, we welcome Laura Katz, founder and CEO of Helaina, to discuss the groundbreaking effera™ human-identical lactoferrin technology.
Unlike bovine lactoferrin that triggers immune responses, effera™ is recognized by the body as "self," offering superior bioavailability and efficacy for iron regulation, immune support, and athletic performance. Laura shares her fascinating journey from discovering the breast milk black market to developing precision fermentation technology that produces human bioactive proteins at scale. Check it out on the PricePlow Podcast
Evening trainers, we're working behind the scenes to answer your pre-workout prayers! In Formulator's Corner #15, we tackle the 6PM workout dilemma with hypothetical, goBHB-powered stim-free pre-workouts that would deliver real energy WITHOUT ruining your sleep. Plus, BHB actually IMPROVES sleep quality! Which brand is going to jump at the opportunity?!
See our two formulas (a "reasonable" one and a "FULL POWER" one) in our article, "Formulator's Corner #15: The Ultimate Stim-Free Pre-Workout, Powered by goBHB for Evening Warriors".
New internal research from NNB Nutrition reveals that MitoBurn can dramatically enhance glycogen storage after exercise, with increases of over 150% in muscle glycogen and 235% in liver glycogen compared to carbohydrate consumption alone.
Meanwhile, formulators are discovering that MitoBurn's exceptional water solubility makes it perfect for liquid supplements and beverages, opening exciting new possibilities for innovative RTD formulations in the growing functional beverage market.
In our latest podcast, we explore MalTor, a groundbreaking recovery ingredient that complexes taurine with L-malic acid for superior mitochondrial support and recovery benefits.
NutriScience's Ed Dosz reveals how this novel ingredient improves recovery metrics in just 14 days and explains why the unique 2:1 complexation delivers benefits beyond what either compound could provide alone. Listen now for formulation insights and future applications for both athletes and healthy aging!
Discover Nootropics Depot Ecklonia Cava, a marine powerhouse with phlorotannins 10-100 times more potent than land-based polyphenols. This brown seaweed from Korea's coastal regions offers impressive metabolic, cognitive, and antioxidant benefits verified by multiple clinical studies.
After a six-year development process to ensure authenticity, Nootropics Depot created the only verified reference standard for true Ecklonia cava, revealing most market products are mislabeled. Learn more about this metabolic-boosting, brain-supporting super seaweed in our comprehensive Ecklonia Cava guide!
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