Core Culture NuWomen delivers 7 clinical-strength ingredients targeting hormonal balance, stress response, estrogen metabolism, and mood support for women.
VMI Sports Protolyte combines 24g whey isolate with bioavailable TRAACS minerals and digestive enzymes for better absorption and recovery.
Core Culture NuMan combines 14 clinical-strength ingredients including fenugreek, Tongkat ali, and maca for natural testosterone support and male vitality.
Unmatched Supps INTRA provides 25g Vitargo, 5g EAAs, and electrolytes to fuel training. Rapid carbs and muscle-sparing aminos for peak performance.
MuscleTech EFF'N Cut combines TheoLim thermogenics with effervescent FIZZR beadlets for metabolic support. Clinical results in a bold format.
Creatine has finally gone mainstream, appearing on Costco shelves and recommended by pediatricians and geriatricians alike. But as the category explodes beyond hardcore gym-goers, a new conversation is emerging: purity differences measured in decimal points matter far less than creatine that actually works better. LiposoMax® + Creatine delivers exactly that, with published research showing 2X cellular uptake and complete mitochondrial recovery compared to standard creatine monohydrate.
One Innovation Labs applied their proprietary liposomal delivery platform to creatine, enabling faster absorption, lower effective doses (potentially 2.5-3g matching 5g standard doses), and new format possibilities from gummies to beverages. Now distributed by Prinova, North America's largest creatine distributor, this technology opens premium positioning for brands targeting female consumers, older adults, and wellness-focused buyers who care about efficacy, not just purity percentages. Discover how enhanced cellular delivery is reshaping creatine's role in cognitive support, immune function, and longevity.
Episode #193 of the PricePlow Podcast features Lori Bestervelt, Ph.D., and Thane Campbell from TruShield™ Certified, introducing a new certification approach that tests supplements for over 400 banned substances using WADA-level methodologies. With Lori's 22 years creating industry standards at NSF International and Thane's expertise from SMRTL (one of only two WADA-experienced anti-doping laboratories in the United States), they're challenging the status quo of supplement certification by focusing exclusively on what athletes need most: certainty that their products are free from banned substances.
The conversation explores how the supplement industry hasn't kept pace with modern supply chain realities, cross-contamination risks in manufacturing, and why comprehensive finished product testing matters more than ever. Whether you're a brand seeking athlete protection or a consumer wanting transparency about what's actually in your supplements, this episode delivers critical insights into the future of supplement safety and certification.
Most RTD coffee brands throw away 80% of the coffee cherry, discarding the vibrant red fruit that contains concentrated polyphenols and compounds that boost BDNF by 143%. Brew Shockalaka's use of whole coffee fruit extract delivers neuroplasticity support you won't find in conventional coffee beverages.
With clinically-dosed CognatiQ, synergistic nootropics like L-theanine and N-acetyl-L-tyrosine, plus zero sugar and premium mouthfeel from MCT oil, this functional coffee demonstrates what happens when formulation starts with cognitive enhancement rather than just convenience. See how the coffee fruit other brands discard contains exactly what RTD coffee has been missing.
Biohacker Ben Greenfield just launched the world's first protein bar powered by ketones. Boundless Bar delivers 1 gram of goBHB ketones alongside 18 grams of collagen protein for sustained energy, appetite control, and cognitive support without the sugar alcohols or seed oils plaguing most bars.
Built on cashew butter and honey with monk fruit sweetness, this isn't just another macro-focused protein bar. It's a dual-fuel delivery system that provides both cellular energy and structural protein support, available in Cinnamon Roll and Vanilla Cheesecake flavors.
Helaina showcased the remarkable versatility of effera™ human-identical lactoferrin at SupplySide Global 2025, debuting three innovative product concepts spanning sports nutrition protein bars, menopause-focused functional chocolates, and multi-layered longevity bites. The company demonstrated how their precision-fermented ingredient delivers measurable benefits at practical dosages as low as 100mg daily across diverse applications.
Missed the show? Our comprehensive recap covers Helaina's booth concepts including the Longevispheres Pumpkin Spice Bites, Brain Fog Chocolates with Memo-Q, and Super Duper Protein Bars, plus details on recently launched products featuring effera™ from SwissRX and Sunny Within. Discover why formulators are embracing this category-creating ingredient for its heat stability, formulation compatibility, and ability to support immune function, gut health, and iron homeostasis without triggering inflammatory responses.
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