Animal Creatine HMB+ adds limited edition Orange Cream Pop flavor. 5g creatine and 3g myHMB for muscle building and recovery. Get it before it's gone.
Iron supplements failing you? The problem isn't the dose. Learn how lactoferrin supports iron homeostasis better than ferrous sulfate.
WADA's 2026 prohibited list adds BAM15, modafinil analogues, and research chemicals already found in supplements. Athletes need comprehensive testing.
Team PricePlow celebrates 200 episodes of industry-leading supplement science and innovation as Mike, Ben, Spencer, and Cody Fernley look forward
Ultra Focus Pouches deliver 100mg enfinity® paraxanthine plus 5 nootropics via pouch format. Clean cognitive enhancement without nicotine or caffeine jitters.
More iron won't fix deficiency when inflammation blocks absorption. A 2022 meta-analysis revealed that lactoferrin supplementation delivered superior improvements in serum iron, ferritin, and hemoglobin compared to ferrous sulfate, despite lower fractional absorption. The secret? Lactoferrin reduces inflammation by 45.59 pg/mL in IL-6 levels, restoring the body's ability to mobilize iron already present in storage.
Helaina's effera® takes this further as the first human-identical lactoferrin produced through precision fermentation. Clinical trials show zero antibody response with effera®, while bovine lactoferrin triggered immune reactions in over 50% of participants. Learn how supporting iron homeostasis through inflammation modulation beats the "add more iron" trap that keeps millions supplementing ineffectively.
WADA's 2026 prohibited list is now in effect, adding critical new banned substances including BAM15, flmodafinil, and fladrafinil -- all found in supplements and research chemicals. With the Milano Cortina 2026 Winter Olympic Games just weeks away, one contaminated product can end an Olympic career.
Most certification programs test for around 300 banned substances, but TruShield™ Certified tests for over 400 prohibited compounds using WADA-level methodologies through SMRTL, one of only two WADA-experienced anti-doping laboratories in the United States. Learn why testing depth matters more than ever for athletes and brands serving elite competition.
Ultra is rewriting the rules of cognitive enhancement with their innovative Ultra Focus Pouches, delivering 100mg of TSI Group's breakthrough enfinity® paraxanthine plus five research-backed nootropics through rapid oral mucosa absorption. This isn't another nicotine replacement -- it's clean, sustained cognitive enhancement without addiction potential, caffeine jitters, or afternoon crashes.
The upgraded formula provides sharper focus, enhanced reaction times, and consistent effects across all metabolizer types, making it ideal for professionals, students, and anyone seeking peak mental performance on demand. Learn how Ultra is pioneering a new category in cognitive enhancement by combining innovative pouch delivery with scientifically-grounded ingredients that work when you need them most.
Elevate Performance just launched Creatine BHB5000, combining 5 grams of micronized creatine monohydrate with 5 grams of goBHB exogenous ketones in one unflavored powder. This straightforward formula delivers dual-fuel performance by pairing creatine's proven strength and muscle-building benefits with BHB's clean, sustained cellular energy.
Unlike traditional pre-workouts that rely on caffeine, this stimulant-free approach provides focus-driven energy without jitters or sleep disruption, making it ideal for evening trainers and stimulant-sensitive athletes. Stack it with your favorite pre-workout, mix it into intra-workout drinks, or take it standalone for a performance boost that covers both immediate power output and metabolic endurance. Learn how these two research-backed ingredients work together to elevate your training without the crash.
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