Women face unique muscle-building challenges: 15-20 times less testosterone than men, lower baseline muscle mass, and accelerated loss post-menopause. myHMB levels the playing field for women with a dual-action mechanism that increases muscle protein synthesis while simultaneously decreasing breakdown.
Research specifically on women shows myHMB preserves muscle during calorie restriction, enhances body composition changes, and combats age-related muscle loss -- with benefits demonstrated in everyone from competitive athletes to sedentary women. Learn how this leucine metabolite addresses women's specific muscle health needs in our comprehensive guide, and explore the science behind HMB supplementation.
In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for an in-depth discussion on ButyraGen, a revolutionary ingredient that generates butyrate directly in the small intestine. With most Americans consuming only half the fiber needed for adequate butyrate production, Ed explains how this tributyrin-based ingredient bypasses microbiome limitations entirely through enzymatic action.
The conversation covers two published clinical studies showing significant reductions in belly pain and improvements in digestive quality of life, with particularly strong benefits for women and postmenopausal individuals. Learn how just 200mg of ButyraGen delivers the same butyrate-generating power as 4 grams of inulin, plus discover fascinating insights into the gut-brain connection and future applications in metabolic health. Read our complete ButyraGen breakdown to dive deeper into the science behind this next-generation digestive health ingredient!
Most pre-workouts settle for 1-2.5g of betaine in their formulas because it checks the "clinically studied" box while maximizing profit margins. NutriStat took a different approach with Pre Script, including a full 3 grams to ensure effectiveness across different metabolic phenotypes and acute workout demands.
We dive deep into betaine's dual mechanisms as both an osmolyte protecting cellular function under training stress and a methyl donor supporting creatine synthesis, anabolic signaling, and body composition improvements. The research reveals why that extra 500mg matters for serious athletes who create the metabolic demand where betaine's benefits truly manifest.
Following last year's groundbreaking XPO NRG collaboration, PricePlow proudly unveils CREATEA Mighty Mango, a ready-to-drink functional beverage showcasing stable creatine technology and natural cognitive enhancement. This concept brings together industry leaders including Glanbia Nutritionals (CreaBev®), PLT Health Solutions (Zynamite S®), NNB Nutrition (SweetVantage®), and NutriScience Innovations (InnovaBean®) to demonstrate what's possible when cutting-edge science meets commercial viability.
The formula combines breakthrough encapsulated creatine for unprecedented beverage stability, mango leaf extract for non-stimulant mental energy, natural caffeine, and an advanced sweetening blend -- all in a clean-label format ready for market. Visit our article to learn about the innovative ingredients and sample CREATEA at SupplySide Global 2025 throughout the show floor!
On Episode #183 of the PricePlow Podcast, Raza Bashir pulls back the curtain on MuscleTech's quality control systems, revealing how they manage 28+ contract manufacturers globally while maintaining the rigorous standards that led Consumer Reports to validate their mass gainers as the only products without concerning heavy metal levels. Broadcasting from MuscleTech's actual laboratory facility, Raza provides unprecedented transparency into the third-party testing protocols and cGMP auditing processes that distinguish legacy brands from newcomers.
The conversation then shifts to innovation that has Raza more excited than any point in his 20-year career, including breakthrough effervescent technology through the EFF'N Series launching at GNC, the Peptide Series featuring dileucine that produces muscle protein synthesis rates seven times higher than leucine alone, and Stacked Pre-Workout with Hydronox citrulline hydrochloride. Listen now to discover why MuscleTech continues setting industry standards after three decades!
Arjuna Natural is transforming functional foods at SupplySide Global 2025 with innovative ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha. Visit Booth #6517 to sample BCM-95-infused chocolates delivering 7x better bioavailability than standard curcumin, plus three distinct Shoden applications including pineapple sparkling water, mango iced tea stick packs, and orange mango chews.
These prototypes showcase how advanced botanical science can create products consumers actually want to consume, with Shoden's 35% withanolide glycosides enabling clinically-effective doses at just 60mg without overwhelming flavor profiles. Stop by to taste the future of functional confectionery and beverages, and discover why these ingredients are redefining what's possible in botanical supplementation.
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